# Mila Petranović > 🦄 B2B Tech & Consumer GTM Leader | Product & Partner Marketing, Revenue Strategy & Data-Led Growth Location: San Francisco Bay Area, United States Profile: https://flows.cv/mila 🇲🇪🇺🇸 🌐 Learn what's it like to work with me at: milapetra.com/collab I’m a customer-centric, multidisciplinary (aka full-stack) marketer who has worked at multiple fast-paced, high-growth SaaS edtech and fintech startups since 2014. It has been a great privilege to establish and grow their marketing and customer experience functions, lead four successful rebrands, and successfully bring dozens of products to market. I'm at my best when working closely with design, R&D, engineering, and sales teams. Presently: I’m enjoying working in the health and wellness / e-commerce space on the beautiful Central California Coast 🌱 Previously: I helped world-class education software reach as many learners as possible and explored the intersection of philanthropy, edtech, and fintech. Prior to working in marketing, I was an educator and UX researcher, having formally studied linguistics, economics, and design. I consider myself a lifelong learner and am driven by improving humanity's well being with thoughtful products and experiences. I like to gather inspiration from nature and in my work, I strive to improve the dynamic between culture, consumer, and quality of life. --- Operate with: Clarity | Integrity | Intellectual Honesty Specialize in: GTM (Go-To-Market) Strategies ∘ PLG (Product-Led Growth) ∘ CLG (Community-Led Growth) ∘ ABM (Account-Based Marketing) ∘ Demand Gen ∘ Digital Content Optimization ∘ CRO (Conversion Rate Optimization) ∘ Revenue Expansion (Upsells & Cross-Sells) ∘ Customer Advocacy ∘ Lifecycle Marketing ∘ Customer Retention & Loyalty Programs ∘ Brand Building ∘ Data-Driven Marketing ∘ Performance Measurement (OKRs & KPIs) ∘ UX Research ∘ UX Design ∘ Product Management ∘ Operational Excellence ∘ Rebranding & Brand Identity ∘ Brand Positioning ∘ Market Research ∘ Messaging Architecture and Product Architecture ∘ Creative Direction ∘ Competitive Analysis ∘ Multi-Channel Campaign Management ## Work Experience ### Director, Brand (Revenue & Growth Marketing) @ Biocidin Botanicals® Jan 2024 – Present • Scaling without compromising brand integrity • Driving cross-functional product launches, project execution, and customer feedback loops • Empowering people and performance through streamlined operations and tech stack • Managing a high-performing creative team, conducting weekly 1:1 meetings to provide guidance, foster professional growth, and ensure alignment with strategic marketing and branding initiatives • Aligning teams for post-acquisition success; integration planning for marketing operations, ensuring a seamless transition of assets, campaigns, and digital platforms • Successful acquisition of Biocidin Botanicals by Kainos Capital / CellCore Biosciences in 2024 Skills: Growth Strategies · Software Implementation Management · Customer Advocacy · Voice of the Customer · Performance Marketing · Marketing Strategy · Cross-functional Collaborations · Website Building · Digital Marketing · Event Marketing Strategy · Strategic Partnerships · Brand Identity · Business Insights · Marketing Management · Key Performance Indicators · Marketing Operations · People Management · Marketing Campaigns · Performance Metrics · Marketing Analytics · Marketing Budget Management · Public Speaking · Budget Management · Project Management · Team Leadership · Return on Investment · Brand Building ### Lead Marketing Program Manager @ Biocidin Botanicals® Jan 2024 – Present | Central Coast, California, United States ### Senior Manager, Head of Customer Marketing (Engagement, Retention, and Growth) @ GiveCampus Jan 2022 – Jan 2023 | Washington, District of Columbia, United States • Established the customer marketing function at GiveCampus • Spearheaded all customer marketing initiatives, expanding the customer base and driving record LTV through revenue optimization strategies • Drove customer engagement, retention, upsells/cross-sells, and advocacy with personalized, data-driven campaigns tailored to each stage of the user journey—acquisition, adoption, expansion, and advocacy • Led the growth and engagement of the GiveCampus Partner Community, connecting fundraisers to share best practices, collaborate, and maximize fundraising success • Contributed to the company’s growth trajectory—3.5x in revenue during tenure, $50M funding round by Silversmith Capital in 2022, and acquisition of Community Funded in 2023 ### Senior Product Marketing Manager (GTM, Product Adoption and Revenue) @ Seesaw Learning Jan 2018 – Jan 2022 | San Francisco, California, United States • Excelled as Product Marketing Manager at a fast-growing edtech startup, working closely with the product team and cofounder to lead go-to-market strategy, product adoption, sales enablement, digital strategy, and impactful storytelling to support educators, students, and their families • Supported Revenue Team through massive 100x ARR growth, contributing to strategic investment from Providence Equity Partners in 2021 ### Product Marketing Manager @ Mango Languages Jan 2015 – Jan 2018 | San Francisco Bay Area • Established product marketing role at Mango Languages • Expanded impact to influence all areas of the customer user experience, particularly sustained user engagement • Led market/product research and GTM strategy and efforts for K-12 and Higher Ed market ### B2B(2C) Principal Marketing Manager @ Mango Languages Jan 2014 – Jan 2015 Mango is the most popular language and culture learning app among public libraries around the world. Visit findmango.com to see if you have free access to over 70 world languages through an organization near you. • Primary decision maker for principal market segment ### Fulbright Scholarship Recipient @ U.S. Department of State Jan 2015 – Jan 2015 | Campinas, São Paulo, Brazil ### UX Researcher and Designer @ Voxy Jan 2013 – Jan 2014 | Greater New York City Area • Conducted research, prototyped new feature solutions, and created educator and learner resources ## Education ### Columbia University ### The London School of Economics and Political Science (LSE) ### Universitat de Barcelona ## Contact & Social - LinkedIn: https://linkedin.com/in/militza - Portfolio: http://columbia.academia.edu/Militza - Portfolio: http://www.milapetra.com --- Source: https://flows.cv/mila JSON Resume: https://flows.cv/mila/resume.json Last updated: 2026-03-25