•Led the design and implementation of a
•- unified pricing engine framework handling ~$4M/day across multiple monetization programs, with modular data, API, and logging layers
•- real-time earnings logging system for ~$1M/day in creator payouts, replacing on-demand rate card evaluation and ensuring accurate, auditable results
•- 0 to 1 project to build creator monetization tools platform on mobile, resulting in a growth of creator onboarding from 400k to 4M in under a year
•Implemented multiple API optimizations and efficiency efforts, saving the company $2.2M/year
•Drove an initiative to analyze and increase monetizable watch time (MWT) by 10%
•Developed post-roll ad loading feature on facebook.com, a daily revenue of $100k+
Tech stack: PHP (Hack), Python, Data Pipelines, MySQL, Cron Jobs, Bloks (In-House mobile dev framework), React, A/B testing frameworks (growth experiments)