# Miles Ceralde > AI Product Experiences Location: San Francisco, California, United States Profile: https://flows.cv/milesceralde I make user-centered enterprise software that drives usage, revenue, and average contract values —Intuitive user experiences for big data products in complex domains —Design leadership across user experience, customer experience, and brand —Product management and design for multi-persona products —Multi-persona product suites developed from single-persona product lines —Experience reporting directly to founder CEOs and product leaders —Strategic deal participation and continuous customer and user research —Collaborative, user-centered technical and business leadership —Cross-functional research and customer satisfaction initiatives in partnership with GTM leaders —GenAI, traditional ML, GIS, CRM, event stream analytics, and enterprise revenue tech concepts ## Work Experience ### Designer @ elvex Jan 2025 – Present ### Head of Product @ Revic AI Jan 2024 – Jan 2025 | San Francisco Bay Area ### Advisor @ Endgame Jan 2024 – Jan 2024 ### Head of Design @ Endgame Jan 2023 – Jan 2024 | San Francisco, California, United States Led product reset and user research, owned product roadmap as executive leader Solution: genAI-powered account research and recommendations for expansion use cases —Reset company product vision in the first 5 weeks after joining —Drove product roadmap and managed board interactions around product and vision —Partnered with CEO to communicate product vision at customer summit to an audience of 50+ revenue executives —Interviewed 60+ users across sales leadership, revenue operations, and sellers to refine product roadmap and design —Managed a team of 2 principal-level ICs, cross-functionally responsible for a 15-person R&D team, reported directly to the CEO ### Head of Design @ Databook Jan 2022 – Jan 2023 | Palo Alto, California, United States Led 2nd product that drove 2x revenue, responsible for design across 6 product groups Solution: value-selling product suite for enterprise and strategic sales —Built and owned product #2, which transitioned the company from a reporting suite style product to an in-workflow, outcome driven application —Product #2 helped drive 2x revenue through strategic deals to fortune 10 companies and high scale technology startups —Participated in key customer interactions to drive contract value with new product —Built and cross-functionally led customer feedback loop initiative that facilitated hundreds of customer requests being prioritized for development —Led new product category strategy, participated in category-definition interactions with Gartner, Forrester, and other industry analysts alongside Head of Marketing, Head of Sales, and CEO —Led a team of 3 senior+ designers with cross functional ownership of product line team of 10, reporting directly to the CEO —Led R&D org redesign across 6 product groups, helped create a team dedicated to user experience harmonization across products —Contributed board meeting product vision and roadmap content ### Head of Product Design @ SetSail Jan 2021 – Jan 2022 | San Mateo, California, United States Led 2nd product that extended value across sales orgs, responsible for design across 3 product teams Solution: sales event stream analytics and signals products for revenue optimization —Led second-product initiative to transform existing sales gamification product into a sales management analytics suite, up-leveling usage from sellers to managers and leaders —Helped define customer experience for new product sales campaigns in partnership with CRO —Managed a team of 2 senior+ designers, responsible for design across 3 product teams, reported to CPO —Designed and implemented first integrated design system ### Director of Product Design, Product Manager @ StreetLight Data Jan 2019 – Jan 2021 | San Francisco, California, United States Acquired by Jacobs — led flagship application redesign that drove 2x usage, responsible for web application UX and roadmap Solution: big data for historical transportation analytics product suite —Redesigned flagship application that enabled on-demand geospatial queries over exabytes of data and led the initiative from inception to launch in 10 months including help center content design and customer communication —Product redesign increased the number of the active users inside existing customers by 2x, driving retention and expansion —Took product management ownership of a 14-person web application team to drive continued customer satisfaction and expansion, reported to product-focused COO and led cross-functional projects across data science, data engineering, and web application groups —Led conversion of application engineering org from waterfall to agile to improve shipping rate —Designed coordinated brand and product visual language to unify Streetlight brand and drive awareness of StreetLight as the first on-demand travel analytics provider —Designed and managed a project to remove dependency on 3rd-party visualization provider by bringing map based visualization in house, reducing operating costs by $1m+ and driving enterprise value prior to acquisition with best-in-class visualization experience ### Head of Design, Senior Product Manager @ Mindflash Jan 2012 – Jan 2019 | Palo Alto, California, United States Acquired by ATSI, now part of Mitratech — drove 2x ACV increase through redesign, responsible for user experience end-to-end for millions of users Solution: end-to-end learning management platform (B2B2C) —Led a redesign of the product suite from user and customer research through delivery and iteration in 6 months, with 100% existing user adoption —Designed experiences to reposition from SMB to enterprise, driving a 2x increase in ACV over tenure —Led a monolith-to-microservice platform refactoring initiative to support 10x customer load —Oversaw marketing design and brand system, personally designed top-of-funnel growth experiences that increased inbound website-hit-to-demo requests 3x —Reported to the Head of Product, co-led the development team, helped establish a satellite office —Helped transition the company to post-acquisition ### Interaction Designer @ Scott Snibbe Studio Jan 2011 – Jan 2012 | San Francisco, California Designed innovative iOS interface adaptations for historically important digital experience art Consumer iOS art apps —Designed interfaces for art house mobile apps on iOS, including Gravilux and MotionPhone —Designed a FastCo-featured app interface, as well as a cross-app interface system ### Interactive Designer @ Silverlign Group, Inc. Jan 2010 – Jan 2011 | Campbell, California Designed revenue-driving interactive eCommerce experiences for big brands (Mattel, Levi's, Dockers) Interactive advertising —Delivered interactive web advertising experiences for big brands: Levi’s, Dockers, and Mattel (Barbie) —Designed first-of-kind interactive home solar panel monitoring application for web and iOS ### Designer @ Barretto-Co. Jan 2008 – Jan 2009 | San Francisco, California Was the first designer in the studio to design directly in code Branding and identity creative —Designed and produced digital and print branding and collateral assets —Managed production for an award-winning magazine ## Contact & Social - LinkedIn: https://linkedin.com/in/miles-ceralde - Portfolio: https://milesceral.de --- Source: https://flows.cv/milesceralde JSON Resume: https://flows.cv/milesceralde/resume.json Last updated: 2026-04-13