# Mimo Aly > Principal Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/mimo As a polymath designer with 13 years of experience, I help enterprises and startups in social networking and fin-tech industries to focus on building the right products. I help them build minimum lovable products 82% faster while saving them up to 4.5 million dollars in design and development cost. Tools: Abstract, Animate, Axure, Balsamiq, HTML, Illustrator, InDesign, InVision, Photoshop, Sketch, Susy, SASS, Figma, Framer, Lottie. ## Work Experience ### Principal Product Designer @ Exabeam Jan 2020 – Present | United States ### Design Lead @ Western Union Jan 2019 – Jan 2020 | San Francisco Bay Area • Built a design system for Western Union to help drive consistency, quality, and speed of delivery. • Created a living style-guide in partnership with the front-end team. • Moved design operations to Abstract and integrated UI kits into all projects. • Trained and on-boarded over 30 designers on the design system and Abstract. • Implemented design sprints and User-centered design process. • Created documentation, and interactive sales demo for Western Union white-labeling solution. • Re-designed Western Union self-service Kiosk machines application in (Walgreens, Coinstar, LBP, and Australia post). ### Sr. Interaction Designer @ Western Union Jan 2017 – Jan 2019 | San Francisco Bay Area ### Sr. Interaction designer @ Symantec Jan 2015 – Jan 2017 | Mountain View, California • Implemented a UCD work environment for the online acquisition department at Norton. • Worked on components library to drive consistency across all marketing landing pages. • Planned new A/B tests based on qualitative data that increased conversion by 6%. • Solved design pattern problems for Norton mobile users. • Helped with technical documents and process • Created a redlining, style guide, and a component library based on brand guidelines. ### Designer @ HSBC Jan 2013 – Jan 2015 | Cairo, Egypt • Created a compliance system to help train new hires to be aware of compliance policies and regulations. • Built HSBC knowledge base center that enabled employees to reach information fast in a more consolidated way. • Created accessible interactive forms for the online distribution and local branches to simplify and eliminate redundancy while only asking for relevant data collection. • Worked on a campaign, which to design a limited new banknote in Hong Kong. • Helped build an Axure library to help speed up high fidelity prototyping. ### Senior Web designer @ OneCard Jan 2011 – Jan 2013 | Cairo • Created OneCard corporate identity and guidelines. • Designed a Merchant relation system and BI system. • Developed and enhanced UX for internal tools and OneCard main website. • Worked on OneCard Fawry payment integration. • Created OneCard android and iOS app. • Designed presentations and solutions for multiple departments and senior management, and helped workstreams streamline their day-to-day process. ### Senior Web Designer @ PC LINK Jan 2007 – Jan 2011 | Alexandria, Egypt • Worked in extensive marketing campaigns for Microsoft, HP, Packard Bell, Kingston, and CISCO in the middle east and north Africa region. • Created an e-learning portal for Belkin. • Helped design and code the first basetool.se application. • Designed websites for small and intermediate businesses in Egypt. ## Education ### Bachelor's degree in Management Information Systems, General The Egyptian Institute of Alexandria Academy for Administration & Accounting ### The University of Texas at Austin ## Contact & Social - LinkedIn: https://linkedin.com/in/mhassa - Portfolio: https://www.mimoaly.com --- Source: https://flows.cv/mimo JSON Resume: https://flows.cv/mimo/resume.json Last updated: 2026-04-13