# Minakshi Mukherjee > Head of Product Design @ Western Union | Leading Global UX, Research, & Content Location: San Francisco Bay Area, United States Profile: https://flows.cv/minakshimukherjee As the Head of Product Design at Western Union, I lead a large multi-disciplinary team that delivers digital and omnichannel solutions for 150 million customers across 200 countries and 130 currencies. I am part of the Product Leadership team that drives a unified and scalable design strategy that aligns with the company's vision and strategic priorities, resulting in significant improvements in metrics like transaction volumes, new customer acquisition, and retail to digital conversion. With over 18 years of experience in inspiring and leading global design (UX/UI), research, content, design ops, and customer experience (CX) teams, I am passionate about creating user-focused products that make a real difference in people's lives. Throughout my career, I have been at the forefront of delivering award-winning, innovative products that drive business impact and unleash the value of design. My expertise spans human-centric design, business strategy, engineering, and visual arts, allowing me to guide teams in solving complex problems and delivering delightful solutions. I have also been recognized and honored with prestigious accolades, such as multiple design awards for Macy's website redesign, McAfee Mobile Security, and Intel Innovation Contest. In addition, I enjoy sharing my knowledge and insights as an instructor and program advisor for UC Berkeley Extension's User Experience Design Program. ## Work Experience ### Instructor and Program Advisor - UX Design @ UC Berkeley Extension Jan 2016 – Present | San Francisco Bay Area As the starting faculty for UC Berkeley Extension’s User Experience Design Program, researched, designed and teach the foundational course – “Introduction to UX Design”. The perennially waitlisted course, with NPS of 73, focusses on end-to-end design thinking, user centered design process and the importance of design & business alignment. ### Head of Product Design @ Western Union Jan 2021 – Jan 2024 | San Francisco, California, United States Part of Western Union’s Product Leadership team. Responsible for Design (UX/UI), Research, Content, Design Ops, and CX functions globally serving 150 million customers across 200 countries with a 130-currency portfolio. I lead a large multi-disciplinary team spread across 6 global locations delivering Digital Consumer (web, mobile web, app), Retail Agent (600,000+ POS), Platform, Omnichannel, and Partner experiences. The Product Design/UX organization is helping deliver Western Union’s Evolve 2025 vision with focus on delivering strategic priorities including Digital first customer experiences, Retail to digital conversion, Improved customer and agent omni-channel experiences, and Increased self-service for customers and agents. Our focus on crafting and delivering customer-centric experiences over the last year is paying dividends driving 21% digital new customer and 11% digital transaction growth in Q1 2023. In addition, our focus on omnichannel experiences is helping us reengage with lapsed customers resulting in 2X more transactions post re-engagement. ### Senior Manager - UX Design, Research, & Content @ BOLD Jan 2021 – Jan 2021 | San Francisco, California, United States BOLD addresses the needs of over 60 million job seekers across 100 countries through its career development platforms including LiveCareer™, MyPerfectResume™, ResumeNow™, and Zety™. I led UX, Research, and Content teams focused on Subscriptions, Payments, User Retention, and Personalization to drive design strategy, product vision, roadmap, and execution. The team delivered data-driven iterative design improvements impacting KPIs like Conversion Rate, Lifetime Value, Trial Conversions, and uplift through sell page redesign across 15 different localized web and mobile experiences. ### UX Design Manager @ Macy's Jan 2018 – Jan 2020 | San Francisco I led a talented team of product designers who made it easy and fun for customers to shop on Macys.com - the #1 Fashion and Apparel website in the world. I was responsible for all ecommerce up-funnel experience (discovery & selection, search, personalization, monetization) on web and mobile interfaces in addition to leading Macys.com redesign effort. I am especially proud of building & inspiring a high-performing team, delivering business impact, elevating the craft, instituting design systems & processes, and delivering award winning designs. ### UX Design Manager @ McAfee Jan 2015 – Jan 2018 | San Francisco Bay Area As a design leader in McAfee, I led design teams (in-house, agencies, & partners) in crafting design strategy and driving projects from concept-to-launch-to-continuous optimization in Mobile, Wearables, Consumer Electronics, Monetization, IA, and IoT areas. Responsible for managing ‘lights on’ design effort for McAfee Mobile Security (MMS) and complete hands-on redesign of the app on Android and iOS platforms. ### Principal UX Designer – Digital Commerce @ McAfee Jan 2013 – Jan 2015 | San Francisco Bay Area Led UX design strategy, innovation and end-to-end execution of McAfee’s eCommerce / Subscription Platform driving $1 billion/year in subscription revenue through 18+ payment methods across 43 countries. Redesign of checkout & addition of responsive mobile channel resulted in significant conversion uplift contributing to millions of dollars in new revenue. ### UX/Interaction Design Consultant @ Freelance Jan 2012 – Jan 2013 Worked on various concepts around User Experience. A couple of notable ones are: (i) a mobile social bike rental service which is fast, convenient and fun for everyday commute and those special outings (ii) a mobile ridesharing solution which seeks to monetize empty car seats in the most efficient manner possible ### User Experience (UX) Architect @ Walmart eCommerce Jan 2012 – Jan 2012 | San Francisco Bay Area Led the initiative to redefine eCommerce experience for Walmart SamsClub.com ($1.5B business) serving 24M monthly visits. ### User Experience (UX) Designer @ PayPal Jan 2007 – Jan 2012 User Experience Designer for over 25 projects ranging from consumer facing web pages to merchant integrations. Strong understanding of payment & check-out flows, digital goods commerce, subscription models, search, localization and standardization concepts. I was the Lead UX Designer for several projects/features including: Send Money as part of PayPal Digital Wallet, Redesign of PayPal Search results, Subscriptions Hub, Integration of China Union Pay as a funding source, Site Localization for Turkey, Design of US Consumer Statements Hub and others. ### User Interface (UI) Designer & Search Engine Optimizer @ Red Bricks Media Jan 2007 – Jan 2007 Started the UI design group in addition to working on SEO activities (keyword research, optimization, selection strategies; link building; competitive analysis). Worked on usability assessment, information architecture, layout and wire frames for new designs. ### User Interface Designer & Project Coordinator @ CommerceNet Jan 2006 – Jan 2006 Designed BigIdeas @ Berkeley Online Marketplace. Defined the UI design process, collected user needs, created storyboards, site-flow diagrams, wire-frames. Coordinated the entire design effort across multiple stakeholders. ### User Interface Designer @ UC Berkeley Jan 2006 – Jan 2006 | San Francisco Bay Area Responsible for UI design of Search and Group Management features of Academic Collaboration Environment Application. ### Corporate IT Intern @ Tata Steel Jan 2002 – Jan 2002 Application component development using IBM’s Knowledge Discovery Toolkit and integration of the tool with the backend systems on the Tata Steel Intranet. ## Education ### MS in Information Management and Systems UC Berkeley School of Information ### Certificate in Management of Technology Certificate (MOT) University of California, Berkeley, Haas School of Business ### Certificate in Professional Sequence in Graphic Design UC Berkeley Extension ### Mobile Design University of California, Santa Cruz ### Master of Science - MS in Information Technology Birla Institute of Technology, Mesra ### Bachelor of Science - BS in Computer Science Birla Institute of Technology, Mesra ### Certificate in Full Body Systems Functional Nutrition Alliance ## Contact & Social - LinkedIn: https://linkedin.com/in/go2minakshi --- Source: https://flows.cv/minakshimukherjee JSON Resume: https://flows.cv/minakshimukherjee/resume.json Last updated: 2026-04-13