Expanding services in 2020 to include UX and funnel strategy consultancy: creating design systems, synthesizing product requirements / documentation, conducting qualitative & quantitative user research, UX audits & recommendations, and end-to-end product redesigns using rapid wireframing & interactive prototyping; reducing mockup delivery time by 3-5 days and improving task success rates by 50-800 additional completed user tasks across projects.

Design and optimize conversion funnels for 50+ small business clients in B2B & B2C ecommerce, healthcare, SaaS, and coaching industries; translating high-level strategic goals into clear funnel architectures that achieve 20%+ conversion rate improvements on average.

Write persuasive, brand-aligned copy for email campaigns, sales pages, landing pages, opt-in sequences, and ad messaging that moves prospects through the customer journey; reducing user confusion and friction to conversion.

Lead the evolution of responsive scalable Figma & Webflow UI design systems with 100+ reusable CMS components and tokens for web marketing, mobile apps, gaming; enabling scalable, accessible, and brand-consistent design across applications.

Craft design layouts, style guides, and scalable visual assets for 50+ small business clients in healthcare, entertainment, education, travel, and ecommerce web and applications that aligns with business goals and user needs; achieving over 20% additional conversions across projects.

Produce designs for high fidelity mockups and digital assets, including websites, campaign landing pages, logos, email newsletters designs, book designs, online course material, album covers, event posters, storyboarding, animation / motion graphics, and print & social media marketing; reaching audiences of millions and receiving over 10K-100K likes.

Led UX digital strategy, information architecture, and design at a marketing agency specializing in higher education, travel, and healthcare organizations such as the PBS Foundation, UC Davis laboratories, Wyoming Office of Tourism / Yellowstone Park, Alliance Downtown New York, Citgo, Moffitt Cancer Center, and more; delivering high-impact digital experiences under tight deadlines and shifting client needs.

Planned information architecture and optimized funnels for campaign landing pages, sales funnels, interactive click-through experiences, donations / donor engagement, enrollment, events, trip planning to national parks, and B2C retail / ecommerce initiatives informed by qualitative and quantitative user research & testing; resulting in an average 20% increase in additional successful user actions (form submissions, donations, or bookings) across projects.

Spearheaded responsive design systems in Figma & Adobe XD across web and mobile app interfaces in collaboration with engineering, maintaining and ensuring consistency in responsive auto-layout, components, variants, prototyping, and annotation / specs documentation with 200+ components across multiple platforms; reducing wireframing and final developer handoff time by 60%.

Advanced storytelling through interactive prototypes, motion graphics, UI micro-interactions, and high-fidelity visuals: enhancing the emotional impact of brand surfaces and increasing traffic & user engagement significantly, reaching audiences up to 2M.

Performed UX audits and delivered actionable recommendations aligned with WCAG and platform-specific accessibility standards; improving usability and accessibility scores by an average of 30-50 points in Lighthouse across client projects.

Deliverables: Responsive websites, interactive prototypes, email designs, campaign landing pages, design systems, animated banners, scalable web assets, sitemaps, web audits, and UX recommendations.

Directed end-to-end concept development and execution for public-facing products and events for a nonprofit supporting the visual and performing arts community; increasing donor engagement by over 100% within a year and securing a new partnership with the regional arts council that expanded funding and grant opportunities for future programming.

Led cross-functional collaborations with local artists, educators, and civic groups to broaden access to community arts initiatives and unified creative strategies across digital and print platforms through standardized visual direction, marketing campaigns, and brand consistency; resulting in a 2x increase in event attendance from 2021 to 2022.

Mentored independent artists on digital marketing and brand strategy, led hands-on sessions in content planning, audience targeting, and platform optimization; helping participants achieve 100-500 additional engagements per month across social media channels.