# Mindy Kilgore > UX Designer / Information Architect | Responsive Design Systems + Funnel Strategy | Webflow Developer | Freelance - Agency Exp Location: San Francisco Bay Area, United States Profile: https://flows.cv/mindykilgore I'm a seasoned UX / Product Designer and Information Architect specializing in boosting your brand with component & copy consistency and funnel strategy. I have a proven history of reducing design / development time and increasing engagement & conversions for clients in B2B & B2C ecommerce, education, entertainment, nonprofits, travel, health / wellness, and SaaS web & mobile applications. Through freelance and startup-mid agencies serving high-visibility brands, I've worked with clients like The PBS Foundation, UC Davis, University of Alaska, Wyoming Office of Tourism / Yellowstone Park, Alliance Downtown New York, Citgo, James Hardie, Moffitt Cancer Center, Sanctuary Centers of Santa Barbara, nationally touring bands, local arts nonprofits, and over 50 small businesses. With 9 years of experience in visual and print product / web design and 5 years producing digital marketing / UX strategy & developing experiences in Webflow. I've built company's first enterprise design systems, reducing development time by 60% and forecasting over $3M in productivity savings through strategic UX initiatives. I can help you: - Create responsive Figma design systems, motion design, and Webflow CMS components with scalable custom assets that impress and delight your audience - Tell an engaging story with your brand with powerful copywriting and design - Build end-to-end websites, apps, and landing pages - Improve your engagement and conversions with digital strategy and funnel optimization - Audit your usability, design, and accessibility to improve your Lighthouse & SEO scores Background: - Graphic Narrative - Animation- Visual Design - Print / Web Product Design - Digital Marketing - UX Design If you need help with your unheard experience problems, drop me a DM or email me at mindykilgore@mkilgoredesign.com. ## Work Experience ### UX / IA Designer @ Clear Digital Jan 2026 – Present | San Jose, CA ### UX Designer / Architect | Funnel Strategist @ Mindy Kilgore Design Jan 2020 – Present | San Francisco Bay Area Expanding services in 2020 to include UX and funnel strategy consultancy: creating design systems, synthesizing product requirements / documentation, conducting qualitative & quantitative user research, UX audits & recommendations, and end-to-end product redesigns using rapid wireframing & interactive prototyping; reducing mockup delivery time by 3-5 days and improving task success rates by 50-800 additional completed user tasks across projects. Design and optimize conversion funnels for 50+ small business clients in B2B & B2C ecommerce, healthcare, SaaS, and coaching industries; translating high-level strategic goals into clear funnel architectures that achieve 20%+ conversion rate improvements on average. Write persuasive, brand-aligned copy for email campaigns, sales pages, landing pages, opt-in sequences, and ad messaging that moves prospects through the customer journey; reducing user confusion and friction to conversion. Lead the evolution of responsive scalable Figma & Webflow UI design systems with 100+ reusable CMS components and tokens for web marketing, mobile apps, gaming; enabling scalable, accessible, and brand-consistent design across applications. ### Visual / Product Designer @ Mindy Kilgore Design Jan 2016 – Present | Springfield, MO Craft design layouts, style guides, and scalable visual assets for 50+ small business clients in healthcare, entertainment, education, travel, and ecommerce web and applications that aligns with business goals and user needs; achieving over 20% additional conversions across projects. Produce designs for high fidelity mockups and digital assets, including websites, campaign landing pages, logos, email newsletters designs, book designs, online course material, album covers, event posters, storyboarding, animation / motion graphics, and print & social media marketing; reaching audiences of millions and receiving over 10K-100K likes. ### UX Architect / Strategist @ BVK Jan 2023 – Jan 2025 | Milwaukee, WI Led UX digital strategy, information architecture, and design at a marketing agency specializing in higher education, travel, and healthcare organizations such as the PBS Foundation, UC Davis laboratories, Wyoming Office of Tourism / Yellowstone Park, Alliance Downtown New York, Citgo, Moffitt Cancer Center, and more; delivering high-impact digital experiences under tight deadlines and shifting client needs. Planned information architecture and optimized funnels for campaign landing pages, sales funnels, interactive click-through experiences, donations / donor engagement, enrollment, events, trip planning to national parks, and B2C retail / ecommerce initiatives informed by qualitative and quantitative user research & testing; resulting in an average 20% increase in additional successful user actions (form submissions, donations, or bookings) across projects. Spearheaded responsive design systems in Figma & Adobe XD across web and mobile app interfaces in collaboration with engineering, maintaining and ensuring consistency in responsive auto-layout, components, variants, prototyping, and annotation / specs documentation with 200+ components across multiple platforms; reducing wireframing and final developer handoff time by 60%. Advanced storytelling through interactive prototypes, motion graphics, UI micro-interactions, and high-fidelity visuals: enhancing the emotional impact of brand surfaces and increasing traffic & user engagement significantly, reaching audiences up to 2M. Performed UX audits and delivered actionable recommendations aligned with WCAG and platform-specific accessibility standards; improving usability and accessibility scores by an average of 30-50 points in Lighthouse across client projects. Deliverables: Responsive websites, interactive prototypes, email designs, campaign landing pages, design systems, animated banners, scalable web assets, sitemaps, web audits, and UX recommendations. ### UX Designer / Marketing @ Inland Arts Council Jan 2021 – Jan 2022 | Springfield, MO Directed end-to-end concept development and execution for public-facing products and events for a nonprofit supporting the visual and performing arts community; increasing donor engagement by over 100% within a year and securing a new partnership with the regional arts council that expanded funding and grant opportunities for future programming. Led cross-functional collaborations with local artists, educators, and civic groups to broaden access to community arts initiatives and unified creative strategies across digital and print platforms through standardized visual direction, marketing campaigns, and brand consistency; resulting in a 2x increase in event attendance from 2021 to 2022. Mentored independent artists on digital marketing and brand strategy, led hands-on sessions in content planning, audience targeting, and platform optimization; helping participants achieve 100-500 additional engagements per month across social media channels. ### UX Designer @ Millennial Assistants Jan 2021 – Jan 2022 | Springfield, MO Created responsive websites and interface components that addressed usability challenges, optimized funnels, and enhanced user flow for small business clients in the Midwest and national B2B & B2C ecommerce; generating 200-1,500 additional qualified leads and sign-ups across projects. Maintained design consistency through disciplined application of UI design systems and pattern libraries; enabling streamlined development and reducing design QA feedback cycles by 3 to 5 days per project. Collaborated with cross-functional teams in the ideation and execution of visual design & persuasive copywriting for marketing campaigns, email newsletters, and social media post posts that supported team goals with user experience in mind; resulting in an average 500-1,500 increase in user engagement across projects. ### UX Designer @ HavanaMedia Jan 2020 – Jan 2021 | Washington DC-Baltimore Area Designed websites, optimized sales funnels, and produced visual assets for clients / stakeholders informed by quantitative research and testing, following design systems and guidelines; consistently increasing client conversions across projects. Created and organized polished UI assets and instructional material for client onboarding and digital courses adhering to design guidelines; streamlining wireframing and production workflows, reducing project setup time by 2-3 days. Collaborated with project management on optimizing sales funnels and A/B Testing efforts for elements such as CTAs, banners, page layouts, page designs, page flows, and target links site wide; driving an average 15% increase in completed user actions per project. Partnered with research and copywriting team leads to produce polished digital assets and Shopify-integrated products; driving a significant increase in user interactions and engagement. Provided and solicited team focused critique on designs to effectively communicate designs to key stakeholders and team members; streamlining feedback loops and reducing development turnaround time by several days per project. ## Education ### Bachelor of Fine Arts - BFA in Fine and Studio Arts Missouri State University ## Contact & Social - LinkedIn: https://linkedin.com/in/mindy-kilgore - Portfolio: https://www.mkilgoredesign.com --- Source: https://flows.cv/mindykilgore JSON Resume: https://flows.cv/mindykilgore/resume.json Last updated: 2026-04-13