• Led the end-to-end design and strategic evolution of Admin Console, transforming it into a no-code, self-serve platform that drove 15M+ ARR.

• Launched key functionalities to 100+ enterprises that improved usefulness by 32% and reduced time-to-value from 5 weeks to 1 week.

• Conceptualized and designed job application and employee onboarding websites from 0 to 1 that serve Fortune 500 enterprises with over 200K DAU. The application resulted in new customer wins.

• Designed extensive platform tools to configure enterprise products, users, and data that achieved a 5% incremental growth in user traffic.

• Designed and shipped AI-generated role creation and comparison features for HRBP and manager users. The feature increased role creations by 31% and approval rate by 35%.

• Expanded the development ecosystem by launching App Marketplace, Developer portal, and Product Documentation sites.

Redesigned Elavon developer experience, including development portal and API docs. The solution supports global payment workflows for US and EU enterprises with improved operational efficency.

Redesigned mobile Point-of-Sale applictions for Android and iOS platforms for SMB merchants. The solution increased total transactions by 7% and reduced reliance on traning materials by 12%.

Contributed to design library and created user interface guideline of Canopy Design System. Led component review sessions, gave and solicited feedback to continually raise design bar for quality.

Redesigned and launched an in-game micro-transaction tool used by over 1 million players in a flagship MMORPG game of NetEase.

Prototyped minigame interfaces for desktop and mobile platforms.

Created visual design and infographics in Tencent News mobile app.