Freelance: UX & creative design for web, mobile, and print

Consulting: Identify hidden weak spots in the end-to-end customer experience and recommend targeted improvements to boost acquisition and retention – from quick wins to complex challenges

Services: Comprehensive audits and strategy for website UX & creative, product photography, off-site marketing touchpoints, copywriting, branding, and packaging

Expressing the artistic side of my brain creating DJ-inspired resin accessories and jewelry. Flexing the mechanical side of my brain with problem-solving in the making process: learning new skills like mold making, craft fair booth display, and strategically planning out new design concepts based upon my ideas and customer feedback.

AI-powered journaling app delivering data-driven personal insights. Translated an early concept into user-centered, buildable designs and defined a phased design roadmap—from Alpha and Beta to MVP and future vision—to guide product evolution as the technology and user base scaled.

High-growth DTC, eco-friendly cleaning. As the first Design leader, I completely redesigned the website and created workflows for the UX and Dev teams. Responsibilities included website creative direction, architecture and optimization (for acquisition, retention, and subscriptions), create brand styles and pattern library, photo art direction, personaliza- tion foundations, and cross-team collaboration for cohesive customer journies. Additionally, I advised on brand rede- sign, marketing creative, and packaging innovations.

High-growth DTC, eco-friendly sneakers. My work included art direction for ADA compliant web styles, creating brand-heavy acquistion landing pages, redesigns for PDP and PLP, designing systems for responsive graphics, and con- sultation on product photography. UX and website performance was tested and validated with data.