Youtube Shorts

Established Microsoft Web Design System, led redesign of Microsoft.com including high-traffic flagship pages—Surface, Xbox, M365, and Copilot, leveraged Copilot to automate webpage production at scale

Created next-gen AR platform reimagining museum experiences through immersive AR, leveraging 5G to make artwork interactive and accessible beyond physical spaces.

Redesigned Ford's vehicle quality analytics dashboard serving 20K+ engineers, simplifying complex data workflows with intuitive interfaces that reduced task completion time by 60%.

Designed integrated commerce feature in FordPass mobile app, connecting 2.8M+ users to their favorite brands through seamless mobile-to-vehicle experiences. Drove 7% user growth and achieved 2x merchant adoption within 8 months through intuitive connected car experience.

Led 0-to-1 Ford's autonomous ride-share forecasting platform. Collaborated cross-functionally to transform complex data models into actionable insights, streamlining real-time demand predictions.

Led UX strategy and research so that brands can make informed decisions about how to invest their money in influencer-based advertising campaigns while maintaining brand safety.