API Connect: Led end-to-end UX strategy across core workflows for technical users such as API developers, platform product managers.

• API Studio - Develop, test, publish API with AI assist.

• Governance: Enforces consistent API policies and access controls.

• Business Engagement: Automated workflows and notifications with custom rules.

Aspera: Led UX for high-speed file transfer across SaaS, desktop, and mobile, improving large-data delivery workflows for the media & entertainment users.

• Increased SaaS trial conversion by 3% in 90 days via guided onboarding and desktop app redesign, increasing first-time transfer success by 12%.

• Enhanced admin usability with a new navigation and actionable dashboard, achieving 83% of key tasks completed in under 15 seconds.

• Led user experience for Share2, a file sharing and management software for enterprises.

• Led design for Aspera Files (http://files.asperasoft.com/) admin features.

• Conducted user research with customers to understand users and define design problems.

• Provided wireframes, interactive prototypes and documentations.

• Collaborated with visual designers, product managers and front end developers in agile process.

• Delivered UX and visual design for Aspera Drive, a cross-platform mobile file-sharing app (iOS & Android)

• Conducted user research and delivered design guideline for Client project: the future of Smart TV.

• Contributed to create a trend analysis tool for internal project.

• Conducted user research, usability testing and wire framing across various platforms including web site, IPTV and education robot.

• Designed consumer products and storytelling based on SK group’s logo for branding initiative.

• Assisted in research on consumer perceptions of SK group’s logo.

• In a startup, developed user interface and design elements for a mobile game “Left Brain Bytes”, published by Gamevil in Korea 2007, in US 2008.