• Leads with ability to create innovative designs that go beyond common deliverables. Inspires and motivates other designers in their BU or functional group to do the same.

• Displays strong ability to think broadly in the discovery phase, working across teams with multi-disciplinary understanding of design tools and techniques in order to narrow and deliver.

• Advocates for the design system as a tool of ecosystem cohesion. Designs product experiences with explicit goals of reuse.

• Update current UX flow and polish visual design at Zelle® | This is How Money Moves®.

• Illustrate design ideas using storyboards, process flows and sitemaps

• Gather and evaluate user requirements, in collaboration with product managers and engineers.

• Create UI mockups and prototypes that clearly illustrate how app function works.

• Identify and troubleshoot UX problems.

• Create assets for websites, newsletters, social media, digital and print advertisements, and marketing materials.

• Redesign of existing websites using Squarespace with HTML, CSS, and JS codes.

• Create mobile, web design mockup using Sketch, Adobe XD

• Create templates and assets for internal content marketing projects.

• Create new marketing landing pages, product pages and other design features on the website, coordinating launches and troubleshooting design issues with the marketing team.

• Develop email designs and templates and have the code/upload into email marketing tool with a mobile-first approach.

• Design presentation slides for the sales, marketing, public relations, and business development departments.

• Provide support for photography and video projects, such as image retouching, image selects, art direction of shoots and video title design.

• Increased company sales by 20% by developing new company catalog (128 pages)

• Translated subject matter into concrete design for newsletters, promotional materials

• Created all marketing materials including advertising, packaging, and trade show graphics

• Launched new cosmetic brand collaborating with the marketing team under tight deadlines

• Created innovative design packages to elevate and differentiate branding and marketing

• Provided client’s identity with solid design concept based on specific business needs

• Developed marketing material such as flyers and brochure for local businesses