# Minnie Choi

> Director of Product Design at Meta, Head of design for Youth

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/minniechoi

## Work Experience
### Director Of Product Design @ Meta
Jan 2022 – Present
- Leading design for Youth across AI, safety, and regulatory spaces, operating at the intersection of ambiguous product, policy, and technical constraints to shape end-to-end systems used across Facebook, Instagram, and Messenger
- Driving an AI-first approach to workflow transformation, identifying and prototyping opportunities to automate repeatable processes and integrate AI-assisted decision-making—shifting team output from bespoke work to scalable systems
- Redefined risk review systems for AI and product launches, shifting from manual, high-friction workflows to scalable, structured decision frameworks—enabling faster product velocity while maintaining safety and regulatory integrity
- Built internal systems and tooling foundations (capabilities, heuristics, knowledge base) that standardize how teams translate complex regulatory and safety requirements into product decisions, reducing duplication and accelerating execution

### Product Design Manager @ Meta
Jan 2017 – Jan 2022 | Menlo Park, California
- Drove significant user acquisition: Led B2B value exchange products with telco partners that contributed substantially to Meta's global user growth during critical expansion phase
- Built consumer products for emerging markets: Developed key consumer experiences that directly supported Meta's expansion into new global markets

### Product Designer @ Meta
Jan 2016 – Jan 2017 | Menlo Park, California
Focusing on women in Emerging Markets / Growth

### Lecturer @ San Jose State University
Jan 2016 – Jan 2017 | San Jose, California
Taught "User Interface and Interaction Design" class to senior students in graphic design program. The students had two distinctive group projects during the semester to solve existing people problems around us ranging from difficulty in self-promotion for artists, decline in news consumption for young adults to safety concerns for cyclists on the road. I've customized the curriculum for students to experience a full range of design process including research, synthesis, brainstorming sessions, sketch, prototype and design, etc.

### Associate Creative Director @ frog
Jan 2014 – Jan 2016 | new york, new york

### Adjunct Professor @ Parsons School for Design
Jan 2015 – Jan 2015 | New York, New York
Taught foundational interaction design within the Communication Design department.

### Mobile UX Manager @ Mobients, Inc
Jan 2013 – Jan 2014 | new york, new york
Mobients is an innovation driven mobile design consultancy. My entire time at Mobients, I worked as a deeply integrated designer for Bloomberg. Bloomberg has mobile products for finance professionals and they add features and contents in an agile way. I've managed a team of UX designers (3-4) on markets and communications related projects within the ios apps, while designing and driving larger & longer term redesign type of projects working very closely with clients and their DEV team.

### Associate Design Director of Web and Interaction @ The Estée Lauder Companies Inc.
Jan 2007 – Jan 2013 | new york, new york
My main focus is constantly rethinking the experience of current and future esteelauder.com across platforms - pc/mobile/tablet - based on research and analysis of user behaviors and industry trends, knowledge of emerging technologies and creative techniques. 

Highlights include redesign of esteelauder.com (2012 to current), first and current mobile site design (fall 2011), tablet optimization, search, checkout, and reviews redesign, the first redesign in 2008.

### Lead Web Designer @ Effilon NY
Jan 2006 – Jan 2007
Design and manage websites for companies targeted towards Asian market. Taken charge of designing several websites including fashion 
E-commerce site and small/mid sized business sites.

### Design Assistant @ VIDA Intl.
Jan 2005 – Jan 2006
Collaborating with the team to design and develop dress and
athletic shoes for women's footwear brands.

### Graphic Designer/ Web Designer @ TRA studio
Jan 2005 – Jan 2006
Taking charge of all graphic works involved in the
architectural firm, created and updated existing website,
a new promotional site, and corporate identity.


## Education
### MFA in Interaction Design (IxD)
School of Visual Arts

### BFA in Industrial Design
Rhode Island School of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/minnie-choi

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Source: https://flows.cv/minniechoi
JSON Resume: https://flows.cv/minniechoi/resume.json
Last updated: 2026-04-13