Responsible for desktop and mobile web end-to-end flows, from sketches and wireframes to high fidelity UI and interactions.

Collaborate with UX, engineering, product, marketing, and other stakeholders to ship user-centered design solutions that fulfill business needs.

Create, maintain, and advocate for style guide and design system.

Conduct generative and evaluative research including usability testing, surveys, and competitive analysis.

Key projects: rebrand from Ebates to Rakuten, design system, e-gift card payment program, account security updates, customer support chatbot, and user onboarding.