[Gracenote Video Team] Worked for the Gracenote View (a Video Product), addressing customer problems in data management and content distribution for customers such as NBC, Peacock, Roku, Mr. Beast, etc.

• Converted 58% of low-usage users into weekly active users and attracted 260 new customers within a month of launching GN VIEW "Update/Error Alert" system, enhancing user adoption and engagement.

• Showcased a prototype of the future GN Video product at the National Association of Broadcaster Show (NAB), engaging over 35 major media companies, receiving critical feedback to refine strategic direction.

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[Gracenote Music Team] Led UX/UI across three music products, increasing user satisfaction by up to 75% and reducing task flows by over 41% through comprehensive design solutions and user research.

• Spearheaded the introduction of GN WORKS "Comparison Cart" feature, elevating user satisfaction to 92% and boosting workflow efficiency by 55%, as measured by journey mapping, user interviews, and surveys.

• Delivered a 40% reduction in process time and enhanced user satisfaction by up to 75% by leading the redesign of GN WORKS "Linking Works and Recordings," optimizing efficiency and usability.

• Increased artist link coverage from 49.51% to 63.24% in a single quarter, improving the richness of the artist database through the design of the artist linking feature on the Gracenote Music Database tool.

• Redesigned the entire Radio Station ID editorial tool, increasing the completion rate for quarterly tasks across global editorial teams from 69.60% to 96.80% in one quarter and elevating user satisfaction to 82.4% as measured by performance ratings from user surveys.

• Led the design process for multiple products and demos across various teams, including Music, Audio, Video, Automotive, and Sports. Managed weekly design sync sessions, workshops, sprints, and usability tests with stakeholders, leadership, and customers.

• Delivered diverse designs ranging from B2B dashboard webtools to consumer-facing mobile apps.

• Created and presented engaging product demos at major industry events such as CES and NAB, significantly increasing industry awareness and product visibility. Enhanced media coverage and inquiries from potential clients, effectively attracting new customers.

• Spearheaded the early launch of a product, surpassing expectations by delivering four months ahead of schedule and increasing project delivery speed by 30%.

UX/UI Designer for startup, collaborated with founders to create promotional website and mobile app. Enabled users to save money by earning points through purchases at partner local stores.

Designed UX/UI for an interactive learning game teaching toddlers basic mathematics.