# Mischa Serlin > VP of Engineering at TopHap Location: Walnut Creek, California, United States Profile: https://flows.cv/mischa ## Work Experience ### VP of Engineering @ TopHap Jan 2021 – Present We are hiring! Reach out if interested! TopHap is a real estate technology company that makes investor-grade analytics easy, intuitive, and accessible to everyone. We utilize machine learning (ML) and AI to visualize residential real estate market trends, conditions and neighborhood characteristics. We offer the most user-friendly and accurate way to evaluate and compare real estate opportunities. Harness the power of modern analytics to build confidence in your real estate strategy with TopHap. ### Engineering Manager @ Alto Pharmacy Jan 2021 – Jan 2021 | San Francisco Bay Area ### Senior Software Engineer @ Alto Pharmacy Jan 2019 – Jan 2021 | San Francisco Bay Area ### Senior Engineer @ goSeek.com Jan 2014 – Jan 2019 | San Francisco Bay Area I joined as a junior developer eventually growing into a senior full-stack developer and product lead. We built and managed two businesses. I was responsible for all Dealbase.com design and engineering, was one of two designing and developing the first full stack of goSeek.com, and was the sole owner of the React/Redux client application. Over my time there I managed contractors, designed application architecture, and led product efforts related to both sites. I was responsible for feature requirement specifications, implementation, testing, documentation, and maintenance in addition to contributing to product and business strategy. Technical Product Lead | Senior Developer Designed UI/UX enhancements and features to meet new business needs improving conversion and revenue • Specific landing pages for paid traffic to optimize revenue beyond what was delivered on core pages • Mechanisms (e.g., partner sort, suppression, variable display) to optimize site conversion • goSeek Premium, a paid subscription service launched in 2019 to bolster revenue - Documented requirement specifications, 3rd party integrations, user flows, client and server app changes, database migrations, revenue reporting, back office tasks, and user management - Helped to flesh out the revenue forecasts - Designed and implemented continuous testing to increase or maintain take rate and revenue Senior Developer Built key architectural components improving customer experience and business performance • Developed metrics architecture to measure business KPIs and capture events • Architected experiment management system conducting 90+ tests over a two-year period in which one test was a live partner selection algorithm allowing for a 100% revenue increase per click Full Stack Developer Led team refactor to a React/Redux SPA using static deployment to s3 and integrated serverless architecture ### Lead Engineer @ DealBase.com Jan 2014 – Jan 2019 | Manhattan Beach, CA Lead Engineer for DealBase.com a Compete.com top 1000 internet site with ~2million uniques per month. Ported the old site to a new Rails 4 Ruby 2 app in which all visitor metrics and revenue were held constant or improved and in which the I am the owner of the entire code base. ### Software Engineer @ DealBase.com Jan 2012 – Jan 2014 Javascript, Node.js, and Rails development. ### Product Designer @ Kolaboratory Jan 2012 – Jan 2012 The product developed is TipVote. It is an online venue to share how to do everyday things in the most awesome way possible through social interactions. Product Design, Bootstrap/HTML/CSS/JQuery, Interaction Design, Graphic Design (logo and elements), Social Integration ### Partner @ Useful IO Jan 2011 – Jan 2011 | San Francisco Bay Area Javascript application development. Responsible for brand, product, and visual design. ### Marketing Manager @ Food Services, Inc. Jan 2009 – Jan 2010 Created and developed the social media presence on Facebook generating over 10,000 check-ins at the local restaurant over a two year period. Conducted a tag line contest on Facebook which created a new customer inspired tag line for the restaurant. Created a new branding campaign including visual identity and a customer loyalty program that is still used today. Raised off-peak revenue by creating weekly events and redesigning happy hour menus and prices based on analysis of internal metrics and local competition. Wrote the official Operations Manual, Manager and Employee Handbooks Managed relationships with merchandise and food suppliers. ### Concierge & Front of House Manager @ The Plaza in Clayton Jan 2008 – Jan 2008 Advised and counseled top management on professional etiquette training for employees. Coordinated day-to-day operations. ## Education ### B.A. in Behavioral Economics DePauw University ## Contact & Social - LinkedIn: https://linkedin.com/in/mischa-serlin - Portfolio: http://mischaaramserlin.blogspot.com/ - Portfolio: http://www.tipvote.com - Portfolio: http://www.codeschool.com/users/158529 --- Source: https://flows.cv/mischa JSON Resume: https://flows.cv/mischa/resume.json Last updated: 2026-03-25