I help startups scale their design capabilities by partnering closely with founders on strategy, managing design ICs, building hiring pipelines, defining roadmaps, and establishing design operations. Reach out if you'd like to collaborate!
💜 Inkwire.co | Jul 2022 – Present
Inkwire enables teachers to create Project-Based Learning projects powered by AI.
•Partnered with the CEO to define long-term roadmap, KPIs, and design strategy.
•Mentored junior and part-time designers: established internal design processes, set up the design system foundation, and provided ongoing support through project execution.
•Directed the design vision for Inkwire products, delivered multiple pitch decks, and shaped the company’s vision story.
🩷 Fluents.ai | Jan 2025 – Aug 2025
Fluents empowers businesses to create fully functional voice agents.
•Advised on hiring strategy; sourced candidates for the initial design intern cohort.
•Collaborated with the cofounder to define design roadmaps.
•Managed three design interns: built a sustainable day-to-day design process, established quality standards, and drove successful project outcomes.
🩵 Modernvet.co | Jan 2025 – Aug 2025
•Modernvet aims to democratize access to pet care in Indonesia.
•Led a full product redesign: aligned stakeholders on direction, defined resource needs and timelines, and managed the process to completion.
•Managed Modernvet’s in-house designer and external consultants to deliver on the vision.
