+ Work on the design and user experience of a specialized B2B certification platform for real estate ESG credentials.

+ Lead the design of the platform redesign and oversee the development of new and old versions, driving continuous improvements and optimizing the user experience.

+ Provide mentorship and guidance for team designers.

+ Collaborate closely with product, engineering, content, certification, and leadership teams to align design efforts with business objectives and drive project success.

+ Define the visual design, UX, and complete client journey through all the products from certification through the data insights platform.

+ Own design library and manage cohesive design quality across all projects and maximize system performance through strategic redesigns.

+ Conduct comprehensive design reviews to ensure alignment with organizational objectives and promote cross-functional understanding.

+ Serve on the Employee Advisory Board, providing feedback on technology changes, and goals, while helping surface ideas, feedback, and questions from across teams.

Partnered with different clients such as Mural Routes, Terra Foundation for American Art, The Peale Museum, and Pratt Institute to improve their digital experiences through UX Consultation. Project description:

+ Leveraged Eye Tracking data and improved the application process for Pratt Institute's desktop website.

+ Analyzed the website data for the Terra Foundation for American Art website to understand user behavior and informed decisions for an iterative modification of their existing website. Conducted Behavior Analytics study and A/B testing which helped in improving and optimizing their site, without a complete overhaul on the horizon.

+ Analyzed 4 website and social media platforms for The Peale Museum and the recommendations provided helped improve User engagement, SEO, and their overall online presence.

+ Conducted usability testing on the Mural Routes website by interviewing users which uncovered its usability issues and helped deliver design solutions by giving practical directions and interface recommendations.

+ Collaborated with product teams, strategists, developers, and clients to create digital products that meet business goals for client projects.

+ Designed eCommerce and LMS platforms for a Healthcare Company.

+ Worked on the complete revamp of the company website. This included conducting user research, designing over 25 case studies, improving the company’s online visibility with SEO optimization, SEO audit, keyword optimization, meta descriptions and improving organic traffic with marketing for the company.