# Mishi S. > Senior Product Designer | B2B SaaS | Enterprise UX | Design Systems | Complex Workflows Location: New York City Metropolitan Area, United States Profile: https://flows.cv/mishi Senior Product Designer with 5 years of experience across enterprise SaaS, real estate tech, healthcare, FMCG, and cultural institutions. I specialize in turning complex, multi-step workflows into intuitive product experiences, working across the full design cycle from research and discovery through high-fidelity design and delivery". At Adai, I lead design for Fitwel's ESG certification platform. The work spans end-to-end platform redesign, design systems, data visualization dashboards, internal tooling, and AI-driven feature exploration, resulting in a 134-day reduction in project completion time, 53% faster invoice payments, and nearly doubled session depth. Previous work spans UX consulting for museums and cultural institutions, retail experience design at Hindustan Unilever, and product design for design agency, healthcare and eCommerce platforms. Send me a message if you’d like to connect! ## Work Experience ### Senior Product Designer @ Fitwel Certification System Jan 2024 – Present + Work on the design and user experience of a specialized B2B certification platform for real estate ESG credentials. + Lead the design of the platform redesign and oversee the development of new and old versions, driving continuous improvements and optimizing the user experience. + Provide mentorship and guidance for team designers. + Collaborate closely with product, engineering, content, certification, and leadership teams to align design efforts with business objectives and drive project success. + Define the visual design, UX, and complete client journey through all the products from certification through the data insights platform. + Own design library and manage cohesive design quality across all projects and maximize system performance through strategic redesigns. + Conduct comprehensive design reviews to ensure alignment with organizational objectives and promote cross-functional understanding. + Serve on the Employee Advisory Board, providing feedback on technology changes, and goals, while helping surface ideas, feedback, and questions from across teams. ### Founding Product Designer @ Fitwel Certification System Jan 2023 – Jan 2024 | New York City Metropolitan Area ### UX Design Consultant @ Center for Digital Experiences at Pratt Institute Jan 2021 – Jan 2022 | New York, New York, United States Partnered with different clients such as Mural Routes, Terra Foundation for American Art, The Peale Museum, and Pratt Institute to improve their digital experiences through UX Consultation. Project description: + Leveraged Eye Tracking data and improved the application process for Pratt Institute's desktop website. + Analyzed the website data for the Terra Foundation for American Art website to understand user behavior and informed decisions for an iterative modification of their existing website. Conducted Behavior Analytics study and A/B testing which helped in improving and optimizing their site, without a complete overhaul on the horizon. + Analyzed 4 website and social media platforms for The Peale Museum and the recommendations provided helped improve User engagement, SEO, and their overall online presence. + Conducted usability testing on the Mural Routes website by interviewing users which uncovered its usability issues and helped deliver design solutions by giving practical directions and interface recommendations. ### Product Designer (Summer Associate) @ Perpetual Jan 2022 – Jan 2022 | New York, New York, United States + Collaborated with product teams, strategists, developers, and clients to create digital products that meet business goals for client projects. + Designed eCommerce and LMS platforms for a Healthcare Company. + Worked on the complete revamp of the company website. This included conducting user research, designing over 25 case studies, improving the company’s online visibility with SEO optimization, SEO audit, keyword optimization, meta descriptions and improving organic traffic with marketing for the company. ### Product Designer @ Diamond Crystal Jan 2020 – Jan 2020 ### Product Designer @ Unilever Jan 2019 – Jan 2020 | Mumbai, Maharashtra, India + Designed Pan-India retail assets for General and Modern Trade outlets for the cosmetic brand ‘Lakme’. + Coordinated with the vendor for manufacturing and dispatching the same. + Prepared an end-to-end system for retail asset development. + Executed and managed a brand reimagining and design project, consolidated end-to-end service processes, and restructured communication between the design team, product managers, and vendors. ### Design Intern @ Infinijewel Synergies Pvt .Ltd. Jan 2018 – Jan 2018 | Mumbai Area, India + Applied design approaches such as biomimicry and principles like the golden ratio to create functional and visually balanced product concepts for high-end jewelry. + Delivered refined design solutions through iterative exploration and attention to form, structure, and detail. + Created user-focused solutions aligned with client goals, emphasizing usability and aesthetics. ### Graphic Design Intern @ Xtrueder Jan 2017 – Jan 2017 | Mumbai, Maharashtra, India ## Education ### Master of Science - MS in Information Experience Design Pratt Institute ### Bachelor's degree in Product Design Pearl Academy ### Bachelor of Arts - BA in Philosophy Indira Gandhi National Open University ### Higher Secondary in Business/Commerce, General Indus World School ### Indian Classical Music (Vocals) in Music Akhil Bharatiya Gandharva Mahavidyalaya Mandal ## Contact & Social - LinkedIn: https://linkedin.com/in/mishisarda - Portfolio: https://www.mishisarda.com/ - Portfolio: https://www.mishisarda.com --- Source: https://flows.cv/mishi JSON Resume: https://flows.cv/mishi/resume.json Last updated: 2026-04-19