Drive UX and team initiatives for PMG's Alli software, including feature improvements and development of enhanced design system. Conduct user interviews, manage research output, and streamline findings into actionable solutions that impact platform strategy. Lead various workstreams to overhaul software's navigation, pattern library, and product enhancements. Work closely with developers throughout ideation and implementation processes to ensure alignment and improve hand-off practices.

Designed wireframes, prototypes, and final deliverables to optimize digital experiences for clients in the fashion, skincare, and tech industries. Identified problems and hypothesized solutions for the purpose of generating designs that can be tested with users across the globe. Worked directly with stakeholders to realize their design vision through UX and brand implementation. Led moderated research sessions with users. Aggregated and analyzed research results to identify site behavioral patterns.

Exposed user needs and sharpened clients’ design approach through iterative improvements large and small across a variety of e-commerce platforms. Successful redesigns projected to capture millions in lost client revenue through UX enhancements.

Worked alongside sales team to communicate and pitch company’s design capabilities to prospective clients. Aggregated and transformed design thinking workshop insights into real-time analysis and prototype proposals. Support internal initiatives to standardize and improve communication assets.

Designed responsive layouts and high-fidelity mockups for IBM Hybrid Cloud Design software unit, working alongside researchers, developers, and user experience professionals to craft enterprise middleware solutions. Utilized design-thinking methodologies in agile teams to create SaaS offerings for server registration and management. Produced interfaces, guidelines, and data visualizations as part of user-driven, sustainable design systems.

Translated user stories and research findings into simple presentations, low fidelity sketches, and wireframes. Created redlines and front-end code snippets for developer hand-off. Leveraged and supported the IBM brand through adherence to standards and visual language, while contributing to unit brand decisions and internal guide development.

Promoted and implemented accessibility-driven designs, producing visual components and micro-interactions that satisfy users’ diverse requirements. Promote office culture and achievements through Hybrid Cloud initiatives and content creation for IBM Design’s ‘Variable’ magazine.

Generated proposals for the Saggezza UX website and news aggregator, updating their online presence to accommodate the Chicago office’s expanding services and personality. Developed wireframes, animation stills, and final mockups for developers. Composed copy and content for UX maturity assessment.