# Mohamed A. > Senior Product Designer | B2B SaaS, AI & Data Products | 0→1 Builds | Founding Designer | Startups Profile: https://flows.cv/moeabdelfattah Senior Product Designer with 7+ years in B2B, SaaS, AI and Analytics. I’ve compressed 11-month design cycles into 1-2 sprints, built AI-powered tools that run 720x faster and shipped products used by 90% of an entire industry. I specialize in design systems, complex workflows and 0-1 builds as a founding designer, IC or early hire at startups that are serious about design. morebymoe.com ## Work Experience ### Senior Product Designer, Creative Director @ Freelance Jan 2011 – Invalid Date - Engineered 2 Figma plug-ins that bind loose colour and text objects to design system tokens, speeding up design management time by a dramatic 720x. - Built an MVP for an AI fitness app aimed at helping weightlifters gain muscle sustainably; gained over 50 lbs of lean muscle with the system and trained 5 clients via. user-tests of the prototype. - Crafted a splash site as well as creative strategy, brand identity, electronic press kit (EPK), event tickets and other assets for emerging electronic dance musician “VYMYN” (pronounced “ayy-man”), leading to a signing with Sony Music Canada, a 20% increase in Instagram followers and a 3-hr show with NBA star Shaquille O’Neal (stage name: “DJ Diesel”). - Developed comprehensive product, brand and storytelling systems for startups, B2B, B2B2C, B2C and indie artist clientele since 2011. morebymoe.com ### Senior Product Designer @ NLogic Canada Jan 2020 – Jan 2025 - Owned end-to-end UX/UI design and design management of all four responsive B2B SaaS web apps and internal tools—spanning AI/ML and analytics—used by 90% of all Canadian broadcasters and media agencies. - Led product design strategy through user research, stakeholder interviews, and market analysis, resulting in a full revamp of all products. - Built and maintained a 30K+ variant, WCAG-compliant Figma design system, reducing design-engineering work debt by 91% (shortening project cycles from 11 months to 1–2 sprints). - Led user testing with 4 PMs—usability, A/B, and beta tests—validating 90% of hypotheses in the first round and achieving a 60% task success rate, demonstrating deep empathy with user needs and behaviours. - Designed a multilingual intuitive UI with in-house French translators, improving usability for Francophone users by 40%. - Reduced first-build errors by 60% and improved release quality by leading weekly 1:1s with engineers and creating detailed design documentation to streamline design-engineering hand-offs. - Redesigned the company’s 14-year-old brand—logo and visual assets—aligning cross-team goals and user feedback, resulting in increased brand trust, employee pride, and industry presence (according to surveys). - Led cross-functional design workshops across four departments using Figma, Miro, and design-thinking methods, improving collaboration between design, engineering, and client service teams. morebymoe.com ### Lead Product Designer @ Netex Enterprises Inc. Jan 2019 – Jan 2020 - Designed end-to-end UX/UI for all Netex SaaS apps and internal tools using Figma and design-thinking, delivering solutions for clients across healthcare, legal, marketing, and SMB sectors. - Designed healthcare software from 0 to 1 in collaboration with medical and product stakeholders, delivering a proof-of-concept with dashboards, scheduling conflict resolution, and secure messaging. - Created investor decks, marketing materials and digital assets using Adobe InDesign and Figma, contributing to successful funding and revenue generation. morebymoe.com ### Founding Product Designer @ werkapp Jan 2018 – Jan 2019 - Built the MVP from 0 to 1 using Ant Design, streamlining operations and improving efficiency, task management, and communication for Canadian construction professionals. - Reduced UX friction by collaborating with 3 co-founders on cohesive prototypes and clear language, increasing customer satisfaction by 35% based on survey data. - Collaborated with the 3 co-founders to craft a product roadmap priorities, leading to the formation of the MVP. morebymoe.com ## Education ### Master of Digital Media Toronto Metropolitan University ### Course University of Toronto - Rotman School of Management ### Bachelor of Design OCAD University ### (Honours) Diploma CyberARTS Program ### (Honours) Ontario Secondary School Diploma Don Mills Collegiate Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/moeabdelfattah - Portfolio: https://morebymoe.com - Email: mailto:mohamed_abdelfattah@live.com --- Source: https://flows.cv/moeabdelfattah JSON Resume: https://flows.cv/moeabdelfattah/resume.json Last updated: 2026-04-17