# Mohammad Al Deek

> Principal Product Designer | De-Risking Product Decisions Before They Scale | Execution-Driven

Location: Berlin, Berlin, Germany
Profile: https://flows.cv/mohammadaldeek

I help founders, product leaders, and startup teams make better product decisions before they become expensive to build.

Too often teams focus on execution, shipping screens, flows, features without questioning the underlying strategic bets that drive roadmaps. I sit at the intersection of strategy and execution: identifying high-risk product decisions early, validating direction before dev begins, and turning uncertainty into confidence.

With 14+ years across B2B and B2C — SaaS platforms, marketplaces, healthcare apps, proptech, energy digital products — I’ve helped teams:

• Define and validate product direction
• Improve core flows tied to business metrics
• Build MVPs and prototypes ready for development
• Redesign complex systems with clarity and purpose
• Integrate AI to accelerate learning and execution

I combine strategic judgment with hands-on design and prototype execution, so teams ship with less risk and more clarity.

Always learning. Always testing. Always focused on decisions that matter.

## Work Experience
### Principal Product Designer @ MEDWING
Jan 2024 – Present | Berlin, Germany

### User Experience Consultant @ Aajil | عاجل
Jan 2024 – Jan 2024 | Berlin, Germany

### Lead Product Designer @ Akelius Residential Property AB
Jan 2018 – Jan 2024 | Berlin Area, Germany
• Designed intuitive property management applications specifically tailored for the North American market, reducing customer support inquiries by 20%.
• Led the development of a comprehensive design system, enhancing product consistency and efficiency.
• Conducted extensive user testing to optimize user experience for tenant management, achieving a 12% increase in user engagement.
• Implemented data-driven research approaches, resulting in an 8% improvement in user satisfaction and conversion rates.
• Integrated user feedback, data-driven insights, and market trends into product roadmap planning sessions.

### UX mentor @ CareerFoundry
Jan 2020 – Jan 2023 | Berlin, Germany
• Mentored over 43 global students in UX/UI design principles, achieving a 95% employment rate post-mentoring.
• Provided personalized guidance and developed tailored learning plans, resulting in significant improvements in students' design capabilities and project outcomes.

### Design Lead @ Brandnew IO
Jan 2016 – Jan 2018 | Berlin Area, Germany
• Developed and executed design strategies to expand agency user base, aligning with company objectives.
• Enhanced campaign reporting capabilities, leading to a 15% increase in recurring collaborations with influencers.
• Utilized research methodologies to inform design decisions and ensure alignment with user needs and best practices.
• Fostered a culture of innovation and continuous skill development within a team of 3 designers.

### Senior Product Designer @ Brandnew IO
Jan 2015 – Jan 2016 | Berlin Area, Germany
• Designed and prototyped user interfaces for influencer management, reducing identification time by 30% and improving user retention.
• Collaborated with cross-functional teams to translate business goals into functional design solutions.
• Conducted user research and usability testing, increasing user satisfaction scores by 25%.
• Implemented Agile methodologies to facilitate faster product iterations and iterative design processes.
• Created detailed wireframes, user flows, and interactive prototypes to communicate design concepts.

### Senior Product Designer @ Spark Networks
Jan 2017 – Jan 2017 | Berlin, Germany

### Graphic Designer @ SEMARK
Jan 2010 – Jan 2013 | Riyadh, Saudi Arabia
• Designed advertisements for the Saudi HORECA event and a booklet for Fursan Travel, which won the 2012 award, enhancing client visibility and engagement.
• Developed brand guidelines and produced consistent marketing materials, including brochures and banners, for various campaigns.


## Education
### Master of Arts in Integrated Design
Hochschule Anhalt

### Bachelor's degree in Design and Visual Communications
Yarmouk University


## Contact & Social
- LinkedIn: https://linkedin.com/in/mohdeek

---
Source: https://flows.cv/mohammadaldeek
JSON Resume: https://flows.cv/mohammadaldeek/resume.json
Last updated: 2026-03-31