# Mohammed Shafeeq > SaaS & E-commerce Growth Systems | UX, Onboarding & Retention | Shopify CRO | Product Strategy | Automation | DTC Brands Location: Kozhikode, Kerala, India Profile: https://flows.cv/mohammedshafeeq Hey there! I'm an engineer-turned-Product Experience Designer, now helping e-commerce and DTC brands build high-converting, custom Shopify stores. I leverage 8+ years of UX design and a research-informed approach to solve conversion problems and turn traffic into sales in digital products and stores. I work with founders and product teams at the intersection of design, psychology, and data. My strength is in creating CRO-backed layouts and fast, mobile-first Shopify experiences that don't just look good—they perform. Over the years, I've worked across SaaS, E-commerce, Logistics, Fitness, Media, and Sports — leading design efforts across MENA, with strong exposure to cross-cultural product thinking. My hands-on approach is business-aligned, focusing on what truly improves the user journey and boosts conversion rates—from onboarding to retention. Strengths: • Shopify UX & CRO Strategy • Conversion-Focused Design & Prototyping • A/B Testing & Data-Informed Iteration • Fast, Mobile-First Development & Automations • UX Copywriting for Conversions • Design Thinking & User Research • Micro-Interaction Design for Engagement • E-commerce / Product Strategy I'm actively exploring collaborations with e-commerce brands and agencies where I can apply strategic design to drive measurable growth. Let's connect to discuss your conversion goals! ## Work Experience ### E-commerce & SaaS Revenue Growth Consultant @ Unknown Jan 2023 – Present What I do is simple: I don't give you more reports. I tell you what to do next. What to scale What to cut Where money is leaking What's actually driving profit Serving : High-impact testing and personalization for conversion, product flow, and scalable revenue systems. optimizes LTV (Life Time Value) and reduces CPA (Cost Per Acquisition). ### Product & Design @ Stealth Startup Jan 2024 – Present Leading product strategy and design for early-stage startups, specializing in scalable UX, conversion optimization, high converting interfaces, product pages, paywall designs and retention strategies for SaaS and e-commerce products, Clients: ⬨ GymProLuxe.com - D2C e-commerce product design with Nordstone.com (London) - Focused on conversion rate optimization and mobile-first experience ⬨ RedgeFit.com - Fitness platform redesign enhancing user onboarding and retention metrics, designed training app ⬨ Digital Sharjah (Gitex 2024) - Interactive prototypes for UAE's unified digital portal, user interface design and development Key Contributions: ⬨ End-to-end product design (user flows, wireframes, prototypes, design systems) ⬨ Front-end development (React/Next.js) for rapid prototyping and idea validation ⬨ Conversion Rate Optimization (CRO) through user research, A/B testing, and data-driven iterations ⬨ Cross-functional leadership collaborating with product managers, engineers, and stakeholders ⬨ Strategic communication bridging business goals with user experience outcomes ### Product Designer @ Nordstone Jan 2023 – Jan 2024 -ScoreAi - designed ai agent platform with streamlined user flows and conversion-focused UX, agentic experience ### Brand Strategy @ What's Goin On Qatar Jan 2022 – Jan 2023 | Doha, Qatar Worked closely with Abood (the best boss I ever worked with), Creator and CEO of What's Going On Qatar, where I learned about marketing. Kudos to the WGO Team! Small but the best teams! Nothing really matters if people don't see what you do. Duty involved: Creative storytelling, content creation, and enjoying good food. Enjoyed while FIFA 2022 Qatar activations. Distribution: (instagram.com/wgoqatar) ### Senior User Experience Architect @ TeraBlock Jan 2022 – Jan 2022 | Tortola, British Virgin Islands -Led product design for B2B platform delivering decentralized products across Swap, Wallet, Bridge, and multi-chain integrations. -Redesigned onboarding, IA, and transaction flows across 10+ products, reducing on-ramp steps and improving transaction completion by ~25%. -Built and scaled a design system, accelerating product releases and reducing design/dev iteration time by ~30%. -Shipped B2B dashboards and partner tooling for integrations (incl. Splinterlands), improving partner onboarding speed and operational efficiency. ### Product Research R&D ( Via Al Mana Group Qatar ) @ Qatar University Jan 2021 – Jan 2022 | Doha, Qatar Worked closely with CTO and R&D team, Major Projects Involved: - STEM Qatar University, Smart Bus - Marina52, Lusail, Qatar - Spar Qatar, D2C Store - ASHGHAAL Smart Systems, Qatar ### Technical Lead @ Go Laundry | Online Laundry Pickup & Delivery Service in Qatar Jan 2019 – Jan 2021 | Doha, Qatar - Managed team of 7 - Drove cross-functional collaboration between product, design & engineering to deliver key launches - Acquired B2B partner retention from 0 → 50+ in 8 months, through providing digital onboarding module - Boosted team productivity by ~67% by introducing Agile + automations (Jira + Discord bots) - Designed 4 new products (POS, logistics tracking, ETA routing, customer apps) from scratch ### DevOps Staff Engineer @ Worldtalentjobs.com Jan 2018 – Jan 2019 | Salwa Road, Qatar -Team Lead – WorldTalentJobs (Qatar job portal) Owned platform architecture, DevOps, and product delivery across design, development, and maintenance. -Built and managed AWS-based infrastructure (ECS, CloudFormation, Route53, Nginx) and introduced modular services, improving system reliability and deployment efficiency. -Led a remote team of 4 engineers, overseeing sprint planning, code reviews, and releases to ensure consistent delivery and platform stability. -Implemented analytics, SEO, and outreach integrations (Google Analytics, CMS SEO, Mailchimp), strengthening acquisition and stakeholder reporting. ### Web Designer and Developer @ Worldtalentjobs.com Jan 2017 – Jan 2018 | Doha, Qatar -Pitched and shipped WorldTalentJobs, a Qatar-focused job portal backed by World Talent Recruitment W.L.L., owning the product from idea to launch. -Led end-to-end product design—personas, user journeys, user stories, wireframes, and prototypes—aligning job seeker and employer (B2B) experiences and removing redundant workflows. -Worked closely with business and engineering to manage dependencies, validate ideas, and deliver a production-ready platform on time. -Built mobile-first UX, testing and iterating flows to improve usability and hiring interactions. -Created the product brandbook and design system, enabling consistent experience and faster rollout of new features. ### Co-Founder @ Rora Media LLC. Jan 2016 – Jan 2018 | Doha, Qatar A platform for influencers, artists, creatives, and game changers. Build an influencer portfolio, improve your ranking, and get noticed. Wrong timing, exited in 2018. ### Webmaster @ Grand Mart Group Jan 2015 – Jan 2017 | Qatar -Delivered early-stage “2-hour grocery” e-commerce experience for Smile Hypermarket Qatar (DohaSooq.com x Grand Mart Group) backed by Doha Bank, Qatar. -Designed and maintained a 10k+ SKU D2C storefront, improving product discoverability and day-to-day merchandising operations. -Managed daily, weekly, and seasonal campaigns that drove traffic and repeat purchases. -Supported Grand Supermarket’s expansion into online fulfilment across multiple Qatar regions, enabling faster digital adoption and order volume growth. ### User Experience Developer @ Fiume Technologies Private Limited Jan 2014 – Jan 2015 | Bangalore, India ### Software Developer @ Fiume Technologies Private Limited Jan 2013 – Jan 2013 | Bangalore ## Education ### Bachelor of Technology (B.Tech.) in Information Technology Anna University Chennai ## Contact & Social - LinkedIn: https://linkedin.com/in/pkshefi --- Source: https://flows.cv/mohammedshafeeq JSON Resume: https://flows.cv/mohammedshafeeq/resume.json Last updated: 2026-03-31