Launched Zillow’s first Design System Ambassador Program, a P0 initiative focused on driving adoption and consistency across web, mobile, and email. Led cross-functional collaboration with 10+ designers from multiple departments, navigating varying levels of system maturity to assess current usage and implement tailored support. Defined scope, milestones, and success metrics, aligning the program with org-wide OKRs for high-quality design handoffs and accessibility compliance.

Led P0 Visual Refresh initiative for Zillow’s email ecosystem across Marketing and Product. Established visual standards with Brand, launched high-priority pilot, and delivered design system ahead of schedule. Presented key results to the broader Zillow Design org, including executive leadership, to share impact and outcomes.

Drove end-to-end planning and execution—scoping, stakeholder alignment, cross-channel consistency. Scaled adoption via live trainings and agency onboarding, resulting in 120+ refreshed emails. Received Quarterly Impact Award for leadership and execution.

Design lead for the CRM Creative Growth Team—first designer hired; helped grow the team to 8 by interviewing and onboarding peers. Owned and built the email design system in Figma, collaborating with developers to create scalable components and evolving the system through a 1.5 refresh and company-wide rebrand.

Redesigned lifecycle campaigns for activation and resurrection fl ows, including the critical Day 0–28 new user series, to boost engagement and retention.

Led creative for high-impact campaigns, including Instacart x Walmart and seasonal launches. Delivered integrated experiences across email, landing pages, app banners, social, and paid media, and art directed photoshoots with in-house teams to bring brand stories to life.

Led strategy and design for product marketing campaigns and major launches (including new flavors like Strawberry Lemon and Clementine). Collaborated closely with lead engineer to optimize landing pages and increase website conversions through streamlined handoff and QA processes.

Built and implemented a cross-channel design system for DTC campaigns, unifying visual standards and improving production efficiency across landing pages, email, affiliate, paid, and organic social.

Led art direction for product photoshoots, pushing brand personality and visual storytelling for flavor launches to create engaging, memorable content.

Designed Black Friday promotion which grossed nearly $1 million in profit.

Concepted and designed Blue Bottle’s fi rst seasonal blend campaign, delivering a cohesive brand experience across print, packaging, email, social, and event materials. Collaborated closely with the in-house photographer to art direct campaign imagery.

Streamlined email design workflows by building branded templates, a master toolkit, and clear usage guidelines; partnered with the Performance Marketing Manager to test and optimize campaign performance.

Collaborated on branding for The Bloom, Blue Bottle’s internal barista training hub, working with the Director of Training and Development to create a visual identity that reflected the company’s craft-focused values.

Led end-to-end design for seasonal catalogs, product launches, event and marketing materials.

Designed iconography for CamelBak’s sport, hunt, and military lines. Ensured brand consistency from packaging to marketing materials.

Created original illustrations and trend-informed graphics for limited edition bottles and campaigns, including the "KickBak for a Cause" partnership with PeopleForBikes.