# Monica G. > Senior Product Designer & Design Systems at Zillow | Driving Scalable, Accessible Experiences Across Product and Marketing Location: San Francisco, California, United States Profile: https://flows.cv/monicag I'm a Senior Product Designer with 10+ years of experience across brand, marketing, growth, and product. I specialize in evolving brand identities, building scalable design systems, and visual storytelling. Currently at Zillow, where I focus on evolving our design system and reimagining the end-to-end experience across marketing and product touchpoints. Previously, I shaped brand and marketing design at Instacart, Blue Bottle Coffee, Hint, and CamelBak—creating cohesive visual design systems for multiple rebrands, art directing photography and motion, and campaign storytelling that connects with customers across digital and physical channels. ## Work Experience ### Senior Product Designer, Design Systems @ Zillow Jan 2022 – Present | San Francisco Bay Area Launched Zillow’s first Design System Ambassador Program, a P0 initiative focused on driving adoption and consistency across web, mobile, and email. Led cross-functional collaboration with 10+ designers from multiple departments, navigating varying levels of system maturity to assess current usage and implement tailored support. Defined scope, milestones, and success metrics, aligning the program with org-wide OKRs for high-quality design handoffs and accessibility compliance. Led P0 Visual Refresh initiative for Zillow’s email ecosystem across Marketing and Product. Established visual standards with Brand, launched high-priority pilot, and delivered design system ahead of schedule. Presented key results to the broader Zillow Design org, including executive leadership, to share impact and outcomes. Drove end-to-end planning and execution—scoping, stakeholder alignment, cross-channel consistency. Scaled adoption via live trainings and agency onboarding, resulting in 120+ refreshed emails. Received Quarterly Impact Award for leadership and execution. ### Senior Marketing Designer @ Instacart Jan 2020 – Jan 2022 | San Francisco, California, United States Design lead for the CRM Creative Growth Team—first designer hired; helped grow the team to 8 by interviewing and onboarding peers. Owned and built the email design system in Figma, collaborating with developers to create scalable components and evolving the system through a 1.5 refresh and company-wide rebrand. Redesigned lifecycle campaigns for activation and resurrection fl ows, including the critical Day 0–28 new user series, to boost engagement and retention. Led creative for high-impact campaigns, including Instacart x Walmart and seasonal launches. Delivered integrated experiences across email, landing pages, app banners, social, and paid media, and art directed photoshoots with in-house teams to bring brand stories to life. ### Senior Designer @ Hint Inc. Jan 2019 – Jan 2020 | San Francisco, California, United States Led strategy and design for product marketing campaigns and major launches (including new flavors like Strawberry Lemon and Clementine). Collaborated closely with lead engineer to optimize landing pages and increase website conversions through streamlined handoff and QA processes. Built and implemented a cross-channel design system for DTC campaigns, unifying visual standards and improving production efficiency across landing pages, email, affiliate, paid, and organic social. Led art direction for product photoshoots, pushing brand personality and visual storytelling for flavor launches to create engaging, memorable content. Designed Black Friday promotion which grossed nearly $1 million in profit. ### Designer @ Blue Bottle Coffee Jan 2018 – Jan 2019 | Oakland, California, United States Concepted and designed Blue Bottle’s fi rst seasonal blend campaign, delivering a cohesive brand experience across print, packaging, email, social, and event materials. Collaborated closely with the in-house photographer to art direct campaign imagery. Streamlined email design workflows by building branded templates, a master toolkit, and clear usage guidelines; partnered with the Performance Marketing Manager to test and optimize campaign performance. Collaborated on branding for The Bloom, Blue Bottle’s internal barista training hub, working with the Director of Training and Development to create a visual identity that reflected the company’s craft-focused values. ### Designer @ CamelBak Jan 2015 – Jan 2018 | Petaluma, California, United States Led end-to-end design for seasonal catalogs, product launches, event and marketing materials. Designed iconography for CamelBak’s sport, hunt, and military lines. Ensured brand consistency from packaging to marketing materials. Created original illustrations and trend-informed graphics for limited edition bottles and campaigns, including the "KickBak for a Cause" partnership with PeopleForBikes. ### Freelance Designer @ Jimmy Styks LLC Jan 2017 – Jan 2017 | Petaluma, California, United States Partnered with the Brand Manager and Industrial Designer to redesign visual assets and product catalogs, ensuring consistency across brand and packaging touchpoints. Concepted and designed a new packaging line for Jimmy Styks stand-up paddleboards and accessories, aligning with brand positioning and retail requirements. Collaborated with production designers to prepare all packaging and catalog files for print, ensuring accuracy and production-ready delivery. ### Brand Designer @ Keysight Technologies Jan 2013 – Jan 2015 | Santa Rosa, California, United States Collaborated with an 8-person brand team to support Keysight Technologies’ global brand launch following its split from Agilent, shaping the new brand presence across all markets. Developed design templates to streamline production and ensure brand consistency across customer-facing materials, including brochures, data sheets, white papers, and selection guides. Art directed a team of six contract designers during the rebranding transition, maintaining visual standards across marketing and web assets while managing timelines and budget. Partnered with IT and regional teams in Europe and Asia to restructure localization workflows and implement brand standards across international channels. ### Brand Designer @ Agilent Technologies Jan 2013 – Jan 2014 | Santa Rosa, California, United States Collaborated with engineers and marketing teams to design clear, informative collateral that guided customers through key stages of the buying journey. Developed branded design templates to ensure visual consistency and improve workflow efficiency across the team. Partnered with web specialists to design and deliver hero imagery optimized for digital channels. ### Junior Graphic Designer @ Wagan Corporation Jan 2012 – Jan 2013 | Hayward, California, United States Planned and executed in-studio and lifestyle product photoshoots to support marketing and e-commerce needs. Refreshed corporate branding, including updates to the logo and stationery for a more modern and cohesive visual identity. Collaborated with the senior designer on product packaging, marketing collateral, and presentation materials to support brand and sales initiatives. ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/monicagalvan --- Source: https://flows.cv/monicag JSON Resume: https://flows.cv/monicag/resume.json Last updated: 2026-03-25