Experience
2024 — Now
2024 — Now
San Francisco, California, United States
Senior Designer, Experience Cloud
2016 — 2023
2016 — 2023
San Francisco, CA
• Lead designer for platform ML/AI capabilities
• Lead design for workflow execution feature enabling end-users to easily engage with the platform via a guided task experience and notification system
• Designer for platform features such as navigation, search, data discovery, and more.
2013 — 2015
Designed QuickBooks Online
• Lead designer on Customer Center – where users manage all their customers and sales transactions
• Redesigned to include a directory view allowing users to easily navigate from customer to customer, add notes, and designed tiles to display more relevant information to users
• Lead designer for Migration initiative: created a timed communication experience to migrate users to the new QBO
• Collaborated with engineers to solve for maintaining experience continuity through a browser upgrade required during migration when cookies could not be stored
• Designed guides to help both new users and migrating users with the new product
• Worked with localization department on every project to facilitate translation of designs and screenshots
• Actively engaged with user testing by serving as the interviewer during customer sessions and participating in customer empathy program including taking accounting 101 class
2011 — 2013
2011 — 2013
• Lead visual designer on travel search redesign: reconceived and designed new travel search experience including simple search, one-click itinerary, flight, hotel and car rental results, and check out and purchase flows
• Worked on user experience flows for mobile ground and car service application
• Designed facebook connect and sign on system for offers platform
• Conceptualized and designed out-of-box experience (OOBE) for new storyboard feature, a web application that brings social to travel and enables business colleagues to plan travel together
• Created prototypes for user testing and assisted in test development
• Developed user flows demonstrating cross-pollination strategies between different applications within the Rearden platform
• Designed expense application filtering UI
• Delivered thorough and accurate specification documents to engineering for product development
2009 — 2011
2009 — 2011
• Lead visual designer on travel project consisting of custom travel guide book, Web site UI, iPhone app., destination-themed photo book, and print-at-home custom travel guide
• Collaborated with a team of developers engaging in agile software development
• Designed Frommer's Remix for development feasibility and scalability to mass audiences with a design that works for 40+ destinations
• Initial design of iPhone travel app: defined user flows, brainstormed functionality, and designed UI; app to work conjointly with guide book
• Designed stunning destination-themed Italy photo book prototype, showcased by HP VP Vyomeshi Joshi
• Worked with developers to convert designs to templates for use as photo book backgrounds for any destination
• Designed Frommer's Remix Web UI. Tasks included: designing site landing page, collaborating to solve challenging User Interface problems, writing all copy and messaging
• Wrote and executed HP Beta tester e-mail marketing campaign
• Design of HP ePrintCenter application for print-at-home custom guide book: designed final printed output as well as setup UI on traditional web and printer screen
• Thoroughly and accurately designed specification docs to guide engineers in development
• Worked on WallArt Project, designed wall paper themes using licensed content from DreamWorks and Warner Brothers, including Looney Tunes, Puss In Boots, Shrek, Kung Fu Panda, and How to Train Your Dragon
• Worked on WalMart graduation themed collateral (poster, cards, etc...) and prepared files for launch into store kiosk system
• Designed MySchoolOasis.com home and landing pages, part of Digital Oasis pilot program in schools
• Conceived new ideas for printer applications and designed prototypes of customer-facing output including TV Guide, Gardening, Highlights Magazine, and Safeway newsletter
• Increased designer and manager productivity by creating and implementing a project management and tracking system for all R&D design projects
Education
San José State University