# Monica Heidelberg > User Experience - Product Design Leader | Designer, Strategist & Researcher Location: San Francisco Bay Area, United States Profile: https://flows.cv/monicaheidelberg Over twenty years experience in User Experience Leadership, Interaction Design and User Research. Led strategic digital design initiatives for online retail, medical, analytics, enterprise, financial and educational software projects. I am inspired by the strategic and am passionate about designing for the end user leveraging generative AI to increase efficiency. Experienced in web, mobile design projects, and standards definition. Strong design, strategy, user research, group facilitation and team leadership skills. Expertise Includes: • Product Strategy • Interaction design • Concept & requirements definition • Prototyping • Team leadership • Generative AI • UI Standards & Pattern Definition • Field research & Persona Definition • Survey Design • Usability testing UX/ UI DESIGN - Led UX Design on new global Health Ecommerce website leading to 4 successful releases with remote team distributed across 8 countries - Led design effort and user experience strategy for next generation Search, Shop Facets, Mobile Progressive Web Apps and Loyalty initiatives across Williams-Sonoma mobile and web digital properties - Led user experience design effort on mobile and website initiatives for Wells Fargo Retail Programs USER RESEARCH / FIELD RESEARCH - Led and conducted a full range of user research methods throughout the development lifecycle (early concept validation, cognitive walkthroughs, benchmark testing, contextual inquiry, persona definition, task analysis workshops) USABILITY TESTING & FOCUS GROUPS - Conducted usability sessions leading to design improvements across products tested - Led & facilitated focus groups SURVEYS - Defined Benchmark UX Surveys - Planned and conducted user surveys - Analyzed data and presented results to exectives and teams to prioritize planning and UI improvements Specialties: UX, Conceptual design, Strategic & Competitve Analysis, Interaction Design, Prototyping, Generative AI, UI Standards and Pattern Definition, Requirements Analysis, User/UX research, Discovery research, Product Definition, Copy Editing, Workshop Facilitation, Usability Testing, Field Research, Contextual Inquiry, Persona Definition, Focus Groups, UX Survey Design and execution. Multi-lingual: Fluent in Spanish, French & English. Some Brazilian Portuguese. ## Work Experience ### User Experience Design Consultant @ User Experience Consulting Jan 2009 – Present | San Francisco Bay Area I provide User Experience design expertise and consult on projects with a focus in User Experience, UI/ Interaction Design, Strategic Design, Concept Definition, Design Standards, Strategic Research, User Research, Field Research and Usability Testing. Projects have covered UX for enterprise software, on-line retail, financial, analytics, banking, educational, and medical clients. ### Senior User Experience Designer @ Elsevier Jan 2020 – Jan 2022 | Connecticut, United States Led User Experience design and strategy on high priority Elsevier digital Health initiatives. Defined and unified UX customer journey on global e-commerce site. Created new designs and reusable patterns to support the purchase of products and digital subscriptions used by clinicians, medical students and medical institutions. ### Senior User Experience Designer @ Williams-Sonoma, Inc. Jan 2017 – Jan 2020 | San Francisco, California Led design effort and user experience strategy for next generation Search, Faceted Navigation, Mobile Progressive Web Apps, and Loyalty initiatives across Williams-Sonoma mobile and web digital properties. Properties include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation & Mark and Graham. ### User Experience Instructor (Part-time) @ Imparture Training Jan 2016 – Jan 2018 I teach intensive User Experience Design & Testing workshops for professionals working in the digital space. The two-day course provides a best practice foundation in User Experience Design & testing based in theory and practical techniques for mobile and desktop. The course includes UX Design, Strategy & Planning, Wireframing and storyboarding, Information Architecture understanding user online behavior, User Research methodologies and Industry trends. ### Principal, User Experience Architect/Designer @ Macy's/ Macys.com Jan 2016 – Jan 2016 • Lead UX Design team to deliver high value strategic features across Macys.com and Bloomies.com • Collaborate across business, technical, UX and creative stakeholders to define product solutions • Champion design solutions that deliver value through the Macy’s and Bloomingdales customer websites, stores, and tools used by internal personnel • Mentor junior UX Designers ### Sr. UX/UI Interaction Designer @ Wells Fargo Jan 2015 – Jan 2016 Lead design effort and user experience strategy on mobile and website initiatives for Wells Fargo Retail Programs. • Lead project teams and manage user experience activities • Define UI concepts, wireframes and specifications • Collaborate with global cross-functional team throughout all phases of project lifecycle • Gather requirements and integrate business objectives and technical constraints while optimizing user experience • Develop scenarios, customer journey maps, navigational structures, sitemaps, user flows, screen designs, interaction models, functional templates and prototypes • Represent the main point of contact with clients and partners • Ensure that solutions follow internal standards as well as industry best practices ### Faculty / Part-time Instructor @ Academy of Art University Jan 2011 – Jan 2015 I taught user experience to Masters students in the Graduate School of Web Design & New Media. I continue to guest lecture UX in the Graduate School of Web Design & New Media. ### User Experience Researcher/ Designer @ Kaiser Permanente Jan 2014 – Jan 2014 | Oakland Provided User Experience research and design expertise for key website and mobile technologies connecting doctors to patients. • Led and standardized user research effort across key initiatives, including study of the Latino population and website • Introduced and defined best-practice recruiting and user research practice • Incorporated patient feedback into the development process for the first time • Collaborated with cross-functional team to define target user profiles for recruiting and marketing purposes • Conducted extensive strategic secondary research review and usability testing. Conducted field research with Latino patients in Spanish. • Mentored team members on best practice research methods • Delivered research results and insights to better understand the patient’s needs and improve the usability of the designs ### User Experience Consultant @ Ripcord UX, Inc. Jan 2012 – Jan 2013 Provided User Experience consulting for the next generation of an educational testing product and delivery platform for Agilix Ideaworks and ACT. Led user experience research effort, interaction design and concept definition. • Defined conceptual product vision for high priority features • Analyzed complex business requirements and current product documentation. Re-defined product requirements to modernize and simplify product. • Created user interface design wireframe concepts for major product features • Presented design concepts and wireframes to internal cross-functional team and ACT client on weekly basis during design and development sprints. Iterated designs based on team feedback. • Conducted extensive qualitative field research with high priority customers and internal subject matter experts. Completed 33 individual user interviews across thirteen product roles. • Delivered detailed user research report. Results included personas, detailed business process flows, prioritized user issues, product functionality gaps and user artifacts. • Provided key insights that informed product definition, design strategy and interaction design. Served as user expert throughout design lifecycle. • Collaborated with UX designers and extensive remote cross-functional team to define design solution ### User Experience Researcher - Consultant @ Wells Fargo Jan 2010 – Jan 2011 Led user experience research effort on large scale, high profile strategic portal program initiative for wholesale banking customers • Planned and led user research efforts throughout the project lifecycle • Conducted 65 individual one-hour remote research sessions with wholesale customers • Produced detailed user research results reports and presented insights to broad stakeholder teams and executive management • Informed and influenced strategic product direction, product definition and improved ease of use of designs • Coordinated effort and collaborated with market research team to execute a visual design survey with 250 customers to inform strategic direction • Project managed research and recruiting effort ### Sr. User Experience Designer @ SAP Labs Jan 2005 – Jan 2009 Led design effort on user interface standards for next generation SAP technology stack. Improved quality of SAP user interface design framework. • Defined User Interface standards for next generation SAP technology platform • Defined UI concepts and delivered detailed specifications for primary navigation and window models, analytics and personalization. Completed extensive field research to inform designs. • Delivered first Analytics Pattern User Experience Whitepaper • Led UI design on collaboration and enterprise mashup project • Led strategic research effort on design patterns, web 2.0 trends and collaboration to influence next generation design standards. • Collaborated with matrixed teams in 6 countries world-wide ### Sr Usability Engineer/ Sr. Interaction Designer @ PeopleSoft Jan 2003 – Jan 2005 Led usability engineering and interaction design effort on Financial Management Solutions and Analytics applications. Improved the usability of the Expense Management, Resource Management, Asset Lifecycle Management, Planning and Budgeting, and Sarbanes-Oxley compliance products. - Led large-scale field research efforts on four new product initiatives leading to User Experience process improvements and a higher quality user experience - Led and facilitated participatory task analysis sessions at 12 customer sites with a total of 90 participants - Conducted user interviews with 60 users at 11 companies - Delivered comprehensive field research results. Results included detailed business process flows, user task flows, prioritized user issues, personas, product functionality gaps, user artifacts, competitive information and design feedback. Interaction Design - Led design and usability effort on Planning and Budgeting analytics product - Created complex interactive design prototypes for usability testing effort. Validated and improved designs based on usability feedback. ### Product Manager/ User Experience Lead @ OneSecure Technology Jan 2000 – Jan 2001 Led visual design, user experience and product management effort on network security software user interface at start-up company. ### Sr. User Interface Design Engineer @ Hyperion Solutions Jan 1998 – Jan 2000 Led user interface design and usability engineering effort for Hyperion’s successful next generation financial planning and analysis software application (1.0). ### Usability Engineer @ Netscape Communications Jan 1996 – Jan 1998 Championed and led usability engineering effort for the next generation of Netscape’s client product, “Communicator” which included the web browser, email, on-line discussion groups, calendar management and push technology. ## Education ### Human Factors Engineering in Engineering Psychology, Industrial Design, Human Factors Engineering, Engineering Psychology, Industrial Design Tufts University ## Contact & Social - LinkedIn: https://linkedin.com/in/heidelbergmonica - Portfolio: https://www.mheidelbergux.com/ --- Source: https://flows.cv/monicaheidelberg JSON Resume: https://flows.cv/monicaheidelberg/resume.json Last updated: 2026-04-13