Designed innovative online media products for clients such as the Bill & Melinda Gates Foundation, New Media Ventures, NPR Music, and Vuhaus.com. Performed in-depth content audits for major stakeholders to measure the social impact of media through content analysis, data collection and data visualization. Worked closely with creative and technical teams to accurately scope projects, build and execute social media, e-mail, and marketing campaigns to increase ROI. Designed, created, and managed web-based ad campaigns and websites. Developed and maintained brand identities, style guides, and templates.

Work independently and collaboratively with technical and development team to develop UI/UX workflow and design user interface mockups and prototypes. Led and executed design stages from initial concept to final digital development for web and mobile application developments. Tested product with real users to iteratively improve user experience.

Strategized branding/creative for music campaigns with emphasis on EPKs, web design, and social media marketing. Lead promotion of news/performances in media interviews & red carpet events. Collaborated with musicians & production teams to write & compose original lyrics/arrangements for publishers, record labels, etc.