Led and managed cross-functional product and design teams, launching generative video experience infrastructure for brands, creators, and consumers—designing user-centric experiences and balancing user needs, technical feasibility, and business goals, from concept through development and launch.

Led visual experiences for JPMorgan Chase, converting qualitative and quantitative insights into actionable ideas to enhance user engagement.

Led web and mobile design for pixel-perfect wireframes and prototypes to be delivered to Chase’s in-house developers for execution.

Designed emails, landing pages, social ads, and web/digital marketing assets for the Chase mobile app and Chase brand websites.

Collaborated with BMW Group USA and Jacobs Institute for Design Innovation.