# Moon Cho > Product Design Lead | Ex-Adobe Location: Berkeley, California, United States Profile: https://flows.cv/moon I am a multidisciplinary product/experience designer working at the intersection of design and emerging technology, with a particular focus on artificial intelligence (AI). I hold a Master's degree in Human-Computer Interaction from UC Berkeley's College of Engineering, where I delved into various emerging technologies and envisioned their impact over the next 10-15 years. My passion lies in designing products that seamlessly integrate user needs, business goals, and technological possibilities. I am dedicated to creating innovative solutions that not only address current challenges but also anticipate future trends and opportunities. ## Work Experience ### Product Design Lead @ Genuin Jan 2024 – Present | New York, New York, United States • Led and managed cross-functional product and design teams, launching generative video experience infrastructure for brands, creators, and consumers—designing user-centric experiences and balancing user needs, technical feasibility, and business goals, from concept through development and launch. • Led end-to-end user interfaces for cross-device native SDKs and web applications, designing orchestrated AGI with multi-AI agents and conversational AI/LLMs. ### Art Director @ Bandujo Advertising + Design Jan 2022 – Jan 2024 | New York, United States • Led visual experiences for JPMorgan Chase, converting qualitative and quantitative insights into actionable ideas to enhance user engagement. • Created an advanced design system for Chase brands to ensure consistency and efficiency across the Chase ecosystems. • Collaborated with the Chase internal design team to define and implement a unified visual language encompassing typography, colors, and UI components. ### Designer @ Bandujo Advertising + Design Jan 2021 – Jan 2022 | New York, United States • Led web and mobile design for pixel-perfect wireframes and prototypes to be delivered to Chase’s in-house developers for execution. ### Junior Designer @ Bandujo Advertising + Design Jan 2019 – Jan 2021 | New York, United States • Designed emails, landing pages, social ads, and web/digital marketing assets for the Chase mobile app and Chase brand websites. ### Course Participant, Designing Digital Sustainability x BMW @ Jacobs Institute for Design Innovation at UC Berkeley Jan 2023 – Jan 2023 | Berkeley, California, United States • Collaborated with BMW Group USA and Jacobs Institute for Design Innovation. • Conducted user research, future-oriented strategy development, and designed user-centric solutions. • Designed a new car-purchasing experience, blending a subscription-based model with end-to-end user flows and high-fidelity prototypes. ### Experience Designer @ Adobe Jan 2023 – Jan 2023 | San Francisco, California, United States •Led novel interactions for web authoring experience on Adobe Express Editor and delivered 2 new user workflows using Generative AI to enhance creative editing capabilities, including image, motion, and 3D. • Shipped MVP design of interoperability across the Express ecosystem and led the future vision of creative expression for web content using Generative AI. • Collaborated with cross-functional teams across product, design, and engineering to balance design vision against practicality and resources. • Facilitated user interviews with communicators to understand pain points in content creation flow and synthesize design principles for the product's future envisioning work. ### Course Participant, Equitable Design Lab x Cisco @ Schoolab | Mission-driven company Jan 2022 – Jan 2022 | Berkeley, California, United States • Collaborated with Cisco and Schoolab. • Designed a user-centric 2FA method for visually impaired individuals, leveraging physical proximity enabled by various display types and input modes. • Led 11 user interviews and 4 usability tests with think-aloud and heuristic evaluation, incorporating user feedback into the iterative design process. ### Art Director @ Anomaly Jan 2019 – Jan 2019 | New York, United States • Led art direction and creative concepts for online and offline client campaigns, including Uber, Booking.com, Smartwater, and Johnnie Walker ## Education ### Master's degree in Human Computer Interaction UC Berkeley College of Engineering Jan 2022 – Jan 2023 ### Bachelor of Fine Arts - BFA in Advertising and design School of Visual Arts Jan 2014 – Jan 2019 ## Contact & Social - LinkedIn: https://linkedin.com/in/moon-cho - Portfolio: https://www.mooncho.me/ --- Source: https://flows.cv/moon JSON Resume: https://flows.cv/moon/resume.json Last updated: 2026-03-30