Oakland, California, United States
• Led design and research for The Profit Ledger (AKA GoBuild YC W21), a project-based construction accounting software.
• Conducted product discovery and early concept user research with 17 users and a 200+ community over 10 months that led to the design of 4 core feature areas.
• Distilled 53 customer insights into 12 end-to-end user flows and 29 shipped Figma UI designs resulting in the Modern FinOps’ first Minimal Viable Product (MVP).
• Spearheaded extensive user research, facilitated 3 organization-wide event storming sessions and 18 usability tests, through iterative wireframing, prototyping, and high-fidelity UI design found an effective design solution.
• Achieved a 15% decrease in bookkeeper transaction categorization time saving our user an average time of 17 minutes a day.
• Developed 6 end-to-end user flows and 33 UI designs using information architecture, and coordinated user interviews for a project-based construction accounting web application.
• Introduced rapid prototyping techniques that reduced the product validation cycle by 2 weeks, enabling faster time to market.
• Redesigned the Data Reporting feature resulting in a 5% increase in user engagement.
• Conceived, produced, and meticulously maintained a comprehensive design system ensuring brand consistency and scalability across all touchpoints.