# Moses Ulhas > UX/UI Product Designer / UC Berkeley / IIT-Bombay / ex Intuit, Red Bull, Audi Location: San Francisco Bay Area, United States Profile: https://flows.cv/mosesulhas View design portfolio: https://mosesulhas.myportfolio.com/ Moses is an award winning design leader with 15+ years industry experience across FinTech, Automotive, Arts and Culture, EdTech, Fashion, Architecture and Publishing. Work awarded and published globally in authoritative international design publications. Holds M.Des degree from the prestigious IIT Bombay, IDC School of Design Experience working in Silicon Valley. Designed products for startups to big companies like Nike, Microsoft, Red Bull, Audi, Intuit Quickbooks. Acclaimed expert in design knowledge, judge and curator for design organizations and teaching design courses at UC Berkeley Proponent of diversity and inclusive design, exposure to different cultures, worked in India, China, Germany and North America. Skills: Design Strategy Digital Product Design User experience Visual Design Graphic Design Interaction design Design systems Branding Advertising View design portfolio: https://mosesulhas.myportfolio.com/ ## Work Experience ### Partner UX Design Strategy @ f1Studioz - Enterprise UX / UI Design Company Jan 2021 – Present | California, United States ### Instructor - Visual Communication Design @ University of California, Berkeley Jan 2022 – Present Teaches algorithmic and generative approaches to design systems and programmes with the course: Graphic and Web Design Portfolio- DESIGN X434 ### Founder / Head Design Strategy @ Universe Media studio Jan 2021 – Present | San Francisco Bay Area Consulting on design projects for start ups: Enterprise products, mobile apps, E2E design, branding and design systems. ### UX Mentor @ CareerFoundry Jan 2021 – Present ### Senior Product Visual Designer for QuickBooks Live Bookkeeping @ Intuit Jan 2019 – Jan 2021 Led the UI visual design for a brand new product offering called "Live Bookkeeping" that connects virtual bookkeepers to small medium business (SMB) owners. Designed a 2 way network system, that integrates a central hub where customers can have a transparent view of their books a timeline and task based UI ensured books can be closed each end of month with 100% guarantee. Collaborated closely with user testing teams and research teams to hear (VOC) voice of customer and gain deeper empathy. As a result of the design 86% of (SMB) owners and customers saved time and money annually by using "Live Bookkeeping". Live Bookkeeping is now ranked as the no 1 virtual bookkeeper service in the US by Forbes advisor ### Senior Product Visual designer for QuickBooks Live landing pages @ Intuit Jan 2019 – Jan 2020 Led the visual design of "Live Bookkeeping" marketing landing pages. New design resulted in increasing monthly sales revenue exponentially. Applied results from A/B tests to iterate and optimize designs. Worked closely with cross functional teams from research, to analytics to marketing and stakeholders to balance business goals with user needs. Ensured pixel perfect build with collaborating with engineering team. ### Senior Product Visual Designer for QuickBooks Design System @ Intuit Jan 2017 – Jan 2018 | San Francisco Bay Area Notifications Tray: Increased customer engagement by in QB online by leading the design of a new communications hub for the entire QuickBooks online ecosystem. Rules of usage were formulated and the pattern was contributed to the design systems to become a permanent pattern. Discover More Widget: Reimagined the Discover More Widget which sits on the QuickBooks online homepage dashboard. Algorithmic design programme thinking has been used such that the creation of content has been automated, so that a new widget can now be shipped in 24 hours as opposed to 2 weeks before. This ensures a fresh design every week, every month, every quarter for the whole year round. Login Modal: Reimagined the Login interstitial in QuickBooks online to be a rich (IPD) In product discovery pattern that can display different types of media like pictures, videos etc. Enhanced customer engagement. The component was contributed to design systems as part the quickbooks ecosystem. ### Head of Design Systems @ Seven Lakes Technologies Jan 2014 – Jan 2017 | Los Angeles, California, United States Led the complete creation of the JOYN design system from scratch. Increased annual revenue by the design of JOYN, an enterprise SaaS BI analytics dashboard app for the oil and gas industry Led the rebranding, website, brand illustrations, motion design, explainer videos, white papers and marketing communications across all touchpoints. ### Founder/ Creative Director of Design @ Universe Media Studio Jan 2010 – Jan 2014 | California, United States Founded the award winning visual commmunication design studio that worked on significant design projects with international clients. The projects have been critically acclaimed, awarded and published in international design books as case studies. ### Graphic Designer @ British Council Jan 2008 – Jan 2014 Design for British Council's Arts and Cultural programmes ### Lead Product Designer @ AUDI AG Jan 2013 – Jan 2014 | Germany Design and built the Audi Terminal is a mobile showroom designed to provide a full Audi experience to customers, both in metros as well as smaller cities. http://www.umsdesignstudio.com/portfolio/audi-mobile-terminal/ ### Lead Product Designer @ Red Bull Jan 2011 – Jan 2012 | Austria Designed and custom built the world famous Red Bull Music tour Bus. A stage on wheels that has become a cultural icon, featured in the Rolling Stone magazine entertaining millions of fans ! https://www.youtube.com/watch?v=UswMUgu57Sc ### Jury Member and Editorial board @ Asia Pacific Design Almanac Jan 2008 – Jan 2012 | China ### Graphic Designer @ ICES Publishing USA Jan 2008 – Jan 2010 | United States Publication design projects for an NGO focusing on Children's education. ## Education ### Masters of Design (M.Des) in Design and Visual Communications, General Indian Institute of Technology, Bombay ### Bachelor of Applied Arts (BFA) Sir J J School of Art ## Contact & Social - LinkedIn: https://linkedin.com/in/moses-ulhas-72b1473 - Portfolio: https://mosesulhas.myportfolio.com/work --- Source: https://flows.cv/mosesulhas JSON Resume: https://flows.cv/mosesulhas/resume.json Last updated: 2026-04-13