# Moyosoreoluwa (Moyo) Adebayo > UI/UX | Visual Designer Location: San Francisco, California, United States Profile: https://flows.cv/moyosoreoluwa Creative, user-centered, and results-oriented UX/UI designer with experience creating intuitive, engaging, and visually stunning web applications and digital experiences. Expertise in human-centered design, user research, prototyping, and motion graphics. Proven track record in delivering responsive, high-performance designs in fast-paced startup environments within the AdTech, FinTech, and Observability sectors. Adept at collaborating with cross-functional teams, driving product innovation, and optimizing design systems for scalability and usability. ## Work Experience ### UI Designer @ Balmlabs Jan 2023 – Present | San Francisco, California, United States Led UX/UI design and front-end development for a real-time observability platform, enhancing the user interface and experience of core observability tools. Spearheaded redesigns of key dashboards and telemetry pipelines, improving visual clarity and user satisfaction by 40%. Developed interactive, data-driven visualizations with React, Redux, and D3.js, enabling customers to diagnose issues faster and improve MTTR by 60%. Collaborated with UX researchers and product teams to define user flows and gather feedback to drive iterative design improvements. Created reusable design components and UI patterns for consistent, scalable design systems across product teams. Applied accessibility best practices to ensure WCAG 2.1 compliance, resulting in improved user access and experience across diverse user groups. ### Freelance Designer @ Unknown Jan 2019 – Present | San Francisco Bay Area Designed and developed responsive, high-performance user interfaces for an investment platform serving high-net-worth individuals, using React, Next.js, and TailwindCSS. Created customer-facing dashboards and portfolio analytics tools with a focus on data visualization, ensuring clear, real-time updates and a seamless user experience. Collaborated with product, compliance, and legal teams to ensure UX/UI designs met stringent SEC regulations while providing a seamless, intuitive user experience. Led UX/UI improvements across web and mobile platforms, optimizing for performance and user engagement, reducing page load times by 45%. Conducted user testing and A/B testing to iterate on design solutions, improving conversion rates and user satisfaction. ### User Experience Designer @ A Pure THought Studio, LLC Jan 2021 – Jan 2023 | New York, New York, United States Designed and built scalable user interfaces for an e-commerce platform that drives shoppable recipes, enhancing engagement through contextual ad targeting and integrated user experiences. Developed a dynamic, modular recipe embedding SDK, boosting adoption by 25% and improving the overall user experience across 1,000+ publisher websites. Led the UX/UI design of data dashboards, focusing on user-centered design principles and delivering insights that were actionable and visually compelling for both users and sales teams. Improved site performance by implementing web performance optimization techniques (lazy loading, code splitting) resulting in faster page rendering times. Participated in product discovery and design sprints, gathering feedback, creating user personas, and improving user flows for enhanced usability. ## Education ### Bachelor of Fine Arts (B.F.A) in Animation Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/moyosoreadebayo - Portfolio: https://moyosore.art/ --- Source: https://flows.cv/moyosoreoluwa JSON Resume: https://flows.cv/moyosoreoluwa/resume.json Last updated: 2026-04-13