# Mridulla Joshi > UX & Product Designer | Integrating AI Human-Centered Design | Education & Mission - Driven Roles | Figma Location: San Francisco Bay Area, United States Profile: https://flows.cv/mridulla I'm a UX and product designer with a background in web design and new media, focused on creating digital experiences that help people learn, navigate, and accomplish what they came to do. Over the past few years, I've worked on freelance and contract projects — designing everything from learner tools and assignment-planning systems to client-facing digital experiences across multiple industries. My process is grounded in human-centered design, which means I start with real user needs before touching a single screen. I work in Figma daily and bring a strong visual foundation from my BFA in Web Design and New Media at the Academy of Art University. I'm currently incorporating AI into my design workflow — using it to move faster, explore broader, and deliver stronger outcomes for users and teams. I'm currently focused on bringing that experience to mission-driven organizations where good design makes a real difference for real people. Open to UX Designer and Learning Experience Designer roles. ## Work Experience ### UX & Web Designer @ Independant Jan 2020 – Present Designed and delivered a 20-page website for a small business client within a three-week timeline — managing scope, priorities, and deliverables under tight deadline pressure Gathered and synthesized user needs requirements from the client — translating business goals into a focused and user-centered design scope Designed interaction prototypes to demonstrate concept, navigation flow, and key user journeys before development — reducing revision cycles and aligning expectations early Applied user-centered design methodology throughout — ensuring layout, typography, button placement, and visual hierarchy served real user needs, not just aesthetic preferences Managed ongoing client relationship through weekly Zoom meetings — facilitating feedback sessions, communicating progress, and incorporating revisions efficiently Maintained a weekly task log tracking ownership and project milestones — keeping the engagement on schedule and within the agreed scope Designed multiple user interface variations for the client website — iterating based on feedback to arrive at a final design that balanced usability and brand identity ### UX Researcher @ KeelWorks Foundation Jan 2025 – Jan 2025 Conducted comprehensive heuristic analysis of an Instructional Design application — systematically evaluating the product against established usability principles to identify 4+ critical friction points Performed detailed usability analysis across core application workflows — documenting usability issues and assessing severity, and translating findings into clear written recommendations for the design and product team ### UX Mentor & Coordinator @ KeelWorks Foundation Jan 2025 – Jan 2025 Led and mentored a team of 2-5 entry-level UX designers — providing guidance on professional communication, resourcefulness, and design best practices in an EdTech environment Facilitated regular UX team meetings to align project goals, track progress, and surface blockers — keeping multiple workstreams moving simultaneously Oversaw team alignment across active UX initiatives, ensuring consistency in approach and quality of deliverables Managed operational tracking systems, monitoring project status, team assignments, and key contacts across multiple concurrent UX projects Developed entry-level UX talent from student contributors into professional team members through hands-on mentorship and structured feedback ### UX Designer @ KeelWorks Foundation Jan 2023 – Jan 2025 Led end-to-end UX design for a File Management Application for an LMS platform — from initial concept through interactive prototype — ensuring the experience aligned with learner needs and technical constraints Designed and documented user flows for file management and developed an interactive calendar component — mapping how learners navigate and complete key tasks Built low and high-fidelity wireframes that progressed from early concept exploration Developed interactive clickable prototypes to communicate design intent and validate interaction decisions before development handoff Collaborated directly with developers to understand technical constraints for file upload and calendar features — ensuring designs were feasible and implementation-ready Advocated for user research as the foundation of the design process — conducting heuristic and competitive analysis to inform design decisions Contributed actively to Agile methodology and scrum sessions — aligning design deliverables with sprint cycles and cross-functional team timelines Partnered with cross-functional teams, including engineers and product managers, to deliver a cohesive LMS experience from research through final design ### Web Designer @ Taproot Foundation Jan 2020 – Jan 2020 Designed interaction prototypes for a nonprofit movie launch website — demonstrating concept, navigation flow, and key user journeys to align stakeholders before development Advocated for and implemented strategic image and video selections that strengthened visual storytelling and reinforced the nonprofit's mission and brand identity Built and customized website using WordPress themes and Elementor plugin — delivering a polished client-facing experience without custom development overhead Designed multiple user interface variations for the movie launch website — iterating based on client feedback to balance visual impact with usability Managed ongoing client relationship through weekly coordination meetings — facilitating feedback sessions, communicating progress, and ensuring alignment on project goals Applied content design thinking to ensure copy, visuals, and layout worked together cohesively — serving both the nonprofit's communication goals and user needs Delivered complete website design within a short contract timeline — managing client expectations, feedback cycles, and scope under deadline pressure ### UX Designer @ PayBee Jan 2019 – Jan 2019 | Palo alto, CA Formulated text to explain the engagement process to new clients and customers Re-sized, replaced, and aligned logos of clients on the website Audited the website regularly for content, sizing, scrolling, and mobile responsive design Audited sitemaps, mock-ups, walkthroughs, and editorial content Proofread content for grammar, readability, font size, hierarchy, and punctuation Incorporated WordPress Elementor plugin for faster updates by non tech admin Created multiple Wire-Frames with Sketch, Adobe XD, Figma, and InVision for improved user experience on Mobile App Created Powtoon videos to demonstrate the fundraising application as a marketing campaign Gathered, updated data regarding customer and prospect contact details for marketing campaigns ### UX Designer & QA @ Model N Jan 2016 – Jan 2016 | San Mateo, CA Conducted rigorous QA testing for a new release of the Salesforce Configure Price Quote application — performing detailed side-by-side comparison of prototype designs against coded pages to validate implementation accuracy Identified and logged discrepancies between design intent and development output in Jira — maintaining clear records that enabled efficient resolution of implementation issues Developed deep familiarity with Salesforce Lightning UI Library — applying that knowledge to evaluate coded pages against Salesforce UI Lightning Library design specifications with precision and consistency ## Education ### Certificate in UI Development, Full-Stack Programming Coding Dojo ### Bachelor of Fine Arts - BFA in Web Design and New Media Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/mridulajoshi --- Source: https://flows.cv/mridulla JSON Resume: https://flows.cv/mridulla/resume.json Last updated: 2026-04-13