# Mufan Lu

> Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/mufan

Versatile design generalist fascinated by out-of-the-box and elegant creations.

## Work Experience
### Product Designer @ Uber
Jan 2025 – Present
Member of the Rider team, making your rides a bit better, hopefully

### Freelance Lead Designer @ Bunsen
Jan 2024 – Jan 2025
Elevating the online presence of pioneering medical and biotech companies by launching world-class websites that amplify their science.
Leading web design, collaborating with clients, content strategists, designers and developers.

### Design Lead @ MoeGo
Jan 2021 – Jan 2024 | Los Angeles Metropolitan Area
Secured two funding rounds, including a $24M Series A in 2023, leading to a 10x growth in company valuation and ARR by driving company and product strategies with co-founders and cross-functional leaders.

Uplifted MoeGo’s design quality, achieving a jaw-dropping 73 NPS score through strategic orchestration of branding and product design initiatives.

Grew the design team from 1 to 11 members, fostering a strong design culture and mentoring designers to elevate their skills and performance.

Led cross-functional teams to launch key 0-1 products across ERP, CRM, Consumer, and Fintech, delivering impactful solutions on web and mobile platforms, significantly boosting ARR.

Doubling development efficiency and establishing scalable, cohesive design standards by spearheading the end-to-end creation of the next-gen design system from vision to execution.

Revitalized MoeGo’s brand narrative and launched a new website, resulting in 3x annual traffic and an 89% increase in organic growth.

### Product Design @ Godfrey Dadich Partners
Jan 2021 – Jan 2021 | San Francisco Bay Area
Iterated and optimized the company website to improve usability.

Collaborated with senior designers and cross-functional teams to deliver design solutions for Fortune 500 clients.

Contributed to the design and execution of a client-facing portal, enhancing client engagement and satisfaction.

### UX/UI Designer @ Erdos Technologies
Jan 2020 – Jan 2020 | New York City Metropolitan Area
Led end-to-end design of enterprise web applications and digital transformation solutions across diverse industries
Translated user research and business goals into strategic product solutions that drove client success

### UX/UI Design Intern - IT Innovation Hub @ Mercedes-Benz USA
Jan 2019 – Jan 2019 | Greater Atlanta Area
Streamlined roadside assistance operations by launching an internal tool and a client-facing portal, reducing average call duration by 21% and enhancing customer service efficiency.
Led collaboration and design workshops with cross-functional teams.

### Industrial Design Intern @ Cramer LLC
Jan 2018 – Jan 2018 | Kansas City, Missouri
Hands-on designed, prototyped, and tested office/lab seating solutions for the med-tech market;
Designed and prototyped packaging solutions, conducted generative research for new service/product opportunities;

### Experience Designer, SCADpro @ Delta Air Lines
Jan 2017 – Jan 2017 | Savannah, Georgia Area
Conceptualized a historical branded event experience for Delta Air Lines; conducted research, produced the key concept, and designed the wear fit test area; 
Event unfolded in 16 selected cities around the world. 
https://news.delta.com/uniform-fitting-tour-creates-interactive-experience-delta-employees

SCAD is collaborating with Delta Air Lines to research and develop creative concepts for a branded event that will reveal the new Delta uniform collection, designed by Zac Posen, to over 30,000 employees during an in-person fitting experience in 16 select cities throughout the US and around the world.


## Education
### Master of Design (M.Des.) in Interaction Design
California College of the Arts

### Master of Fine Arts (M.F.A.) in Industrial and Product Design
Savannah College of Art and Design

### Bachelor of Engineering (B.Eng.) in Energy, Power System and Automation
Xi'an Jiaotong University


## Contact & Social
- LinkedIn: https://linkedin.com/in/mufanlu
- Portfolio: https://mufanlu.com

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Source: https://flows.cv/mufan
JSON Resume: https://flows.cv/mufan/resume.json
Last updated: 2026-04-13