Campaign Management Tool Mosaic: Led the design and development of an end-to-end campaign manager, increasing user engagement by 80% and reducing under-delivery by 37%. Improved monitoring by 20%, managing $500M in revenue. Delivered real-time tracking, optimization tools, and live reporting within a year through cross-functional collaboration.

LG Ads Design System: Created LG's first design system library, driving consistency and scalability in partnership with engineers and team members.

Web Interface Projects: Designed user-friendly web interfaces, integrated user feedback, and collaborated with developers to implement new features and conduct design audits.

Developed and researched pet-focused projects for CES 2020, collaborating with design teams to refine concepts and present findings. Applied visual design principles to deliver detailed research in impactful presentations and publications.

Branding and Visual Design:

Created logos, design systems, and illustrations to build a compelling brand identity.

Prototyping and UI/UX Design for Lyvebee Mobile and Web App:

Developed and tested high-fidelity prototypes for mobile and web apps. Conducted user interviews and iterated designs based on feedback, coordinating with engineers and product managers for seamless implementation and enhanced user experience.

Freelance product designer for Gharka Khana, a Tiffin Delivery Service App. Led the branding, user interface design, and usability testing. Collaborated with cross-functional teams to create wireframes and high-fidelity prototypes from scratch, ensuring quick delivery of homemade meals.