# Mugdha Kale > Product Designer | Human-Centered Strategist | Visual Thinker Location: San Francisco Bay Area, United States Profile: https://flows.cv/mugdhakale As a Product Designer with a strategic focus on human-centered design, I create solutions that align with user needs and business goals. I combine strategic thinking with visual design to craft products that are functional, intuitive, and aesthetically pleasing. With expertise in design systems and brand strategy, I excel at translating complex ideas into compelling, user-focused solutions. My passion lies in creating human-centric products that resonate with users and drive meaningful experiences. I thrive at the intersection of creativity and technology, leveraging AI-driven design to push boundaries and innovate. Throughout my career, I’ve collaborated with cross-functional teams across various industries, delivering products that stand out in the market and enhance user experiences. ## Work Experience ### Freelance Product Designer @ Household AI Jan 2024 – Present ### Product Designer @ LG Ad Solutions Jan 2021 – Jan 2024 | Mountain View, California, United States Campaign Management Tool Mosaic: Led the design and development of an end-to-end campaign manager, increasing user engagement by 80% and reducing under-delivery by 37%. Improved monitoring by 20%, managing $500M in revenue. Delivered real-time tracking, optimization tools, and live reporting within a year through cross-functional collaboration. LG Ads Design System: Created LG's first design system library, driving consistency and scalability in partnership with engineers and team members. Web Interface Projects: Designed user-friendly web interfaces, integrated user feedback, and collaborated with developers to implement new features and conduct design audits. ### Visual Designer @ Samsung SDI Jan 2019 – Jan 2020 | San Francisco, California, United States Developed and researched pet-focused projects for CES 2020, collaborating with design teams to refine concepts and present findings. Applied visual design principles to deliver detailed research in impactful presentations and publications. ### Lead Visual Designer @ LyveBee, Inc. Jan 2018 – Jan 2019 | Campbell, California Branding and Visual Design: Created logos, design systems, and illustrations to build a compelling brand identity. Prototyping and UI/UX Design for Lyvebee Mobile and Web App: Developed and tested high-fidelity prototypes for mobile and web apps. Conducted user interviews and iterated designs based on feedback, coordinating with engineers and product managers for seamless implementation and enhanced user experience. ### Freelance Product Designer @ Jan 2017 – Jan 2018 | San Francisco Bay Area Freelance product designer for Gharka Khana, a Tiffin Delivery Service App. Led the branding, user interface design, and usability testing. Collaborated with cross-functional teams to create wireframes and high-fidelity prototypes from scratch, ensuring quick delivery of homemade meals. ### Design Research Associate @ Indian Institute of Technology, Bombay Jan 2015 – Jan 2017 | Mumbai, Maharashtra, India Designed and implemented a way-finding system for Mumbai Suburban Railways, including signage and maps, based on extensive user research and testing. ### Visiting Lecturer @ NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI Jan 2016 – Jan 2017 | Mumbai, Maharashtra, India ### User Interface Designer @ Verizon Jan 2013 – Jan 2015 | Chennai, Tamil Nadu Mobile and Web App Redesign for Executive Dashboard: Revamped mobile and web app interfaces, resolving usability issues and boosting engagement by 80%. Developed wireframes, prototypes, and conducted usability testing. Verizon Design System: Contributed to designing system frameworks for Verizon’s mobile, web, tablet, and TV apps, ensuring a unified user experience across platforms. ### National Salt Satyagraha Memorial Project @ Indian Institute of Technology, Bombay Jan 2012 – Jan 2012 | Mumbai, Maharashtra, India Conceptualized and created reference visual illustrations for murals created and installed at the National Salt Satyagraha Memorial in Dandi, India. This involved literature research from historical publications for each of the scenarios that were to be depicted in the murals, visualizing high- lights of the incidents and illustrating them in digital media. ### Graphic Designer and Illustrator @ Doke Studio Jan 2010 – Jan 2011 | Mumbai, Maharashtra, India ## Contact & Social - LinkedIn: https://www.linkedin.com/in/mugdha-kale --- Source: https://flows.cv/mugdhakale JSON Resume: https://flows.cv/mugdhakale/resume.json Last updated: 2026-04-07