Brought in to lead product and design strategy for an early-stage children’s storytelling startup, spanning product vision, positioning, and go-to-market.
• Led end-to-end product and UX strategy across discovery, MVP, and launch, positioning the product within an underserved niche through personalized storytelling.
• Defined product positioning and go-to-market strategy, establishing a differentiated brand voice that resonated with parents.
• Led customer research and validation (20+ interviews, 50+ surveys, 3 focus groups), driving a strategic pivot toward a scalable MVP and improved content quality.
• Partnered with engineering, design, and child development advisors to shape core product features and user experience.
• Drove early traction through pre-launch growth experiments, building a 1,200+ parent waitlist.
• Owned go-to-market execution from concept and design through launch and post-launch iteration.