# Muhammad A A.

> Digital Growth Leader | 12+ Years Scaling DTC E-Commerce | ROAS, CAC, CRO Expert | Generated $2M+ Revenue via Paid Media, SEO & Personalization | GA4, Adobe Analytics, Shopify

Location: Herndon, Virginia, United States
Profile: https://flows.cv/muhammadaa

I build e-commerce experiences that don’t just look good — they perform. 🚀
 
With 12+ years in digital commerce and growth, I specialize in scaling DTC brands by combining data, creativity, and technology into measurable business outcomes. From storefront optimization to multi-channel marketing, I focus on one thing: driving profitable growth.
 
Currently, as an E-Commerce Manager at Epsilon, I lead end-to-end digital performance across campaigns, merchandising, and marketing strategy. Here’s a snapshot of my impact:
 
💰 Generated $1.6M in revenue across 38 campaigns through high-converting creatives and landing pages
 📈 Drove 124K+ qualified sessions and 2,900+ transactions via paid and organic channels
 🎯 Contributed $2.1M in revenue through personalized customer journeys and targeted campaigns
 ⚡ Improved conversion performance, delivering 1,300+ incremental purchases through A/B testing, UX, and SEO
 
What sets me apart is my ability to bridge the gap between creative, technical, and analytical teams. I’m equally comfortable designing in Figma 🎨, building responsive experiences with HTML/CSS/JavaScript 💻, and analyzing performance through GA4 and Adobe Analytics 📊.
 
Over the years, I’ve:
 🛒 Scaled Shopify and enterprise storefronts (Salesforce Commerce Cloud, AEM)
 📊 Optimized ROAS, CAC, and conversion rates across paid media and SEO
 📦 Managed thousands of SKUs across DTC and marketplace ecosystems
 🤖 Built AI-driven workflows for faster testing, automation, and personalization
 👥 Mentored teams and improved delivery quality while reducing turnaround time
 
I thrive in fast-paced environments where growth is driven by experimentation, data, and execution. Whether it’s launching campaigns in days, improving site performance, or unlocking new revenue channels — I bring a hands-on, results-first mindset.
 
Looking ahead, I’m focused on shaping the future of e-commerce through AI-powered personalization, advanced analytics, and seamless omnichannel experiences. 🌐
 
If you're looking for someone who can own digital growth end-to-end — from strategy to execution — let’s connect. 🤝

## Work Experience
### Senior Manager Ecommerce @ Epsilon
Jan 2024 – Present | Herndon, VA
● Designed high-converting digital creatives, homepage banners, email assets, and branded landing pages using Adobe Creative Suite and Figma, supporting 38 campaigns that generated $1.6M in revenue while contributing to overall e-commerce P&L performance.
● Built responsive web pages and promotional microsites with HTML5, CSS3, JavaScript, and Adobe Experience Manager, reducing campaign deployment timelines to 3 days and improving speed-to-market for DTC initiatives.
● Executed paid and organic digital marketing initiatives through Google Ads, Meta Ads Manager, GA4, and Adobe Analytics, optimizing ROAS, customer acquisition cost (CAC), and conversion rates to drive 124,000 qualified sessions and 2,900 transactions.
● Managed online storefront operations, product merchandising, and promotional calendars in Salesforce Commerce Cloud and CMS platforms, ensuring accuracy across 7,200 SKUs while supporting revenue growth and profitability goals.
● Enhanced conversion-focused user experiences through A/B testing, mobile-first design, technical SEO, and heatmap analysis, generating 1,300+ incremental purchases and improving overall conversion performance.
● Led cross-functional planning with account managers, developers, analysts, and creative teams using Jira, Confluence, and Adobe Workfront, aligning digital releases with campaign timelines, sales targets, and business objectives.
● Directed personalization and campaign optimization using Adobe Target, CRM audience segmentation, and behavioral insights, launching 16 targeted customer journeys that contributed $2.1M in attributable revenue.
● Supported sales forecasting, revenue planning, and performance reporting using GA4 and Adobe Analytics, contributing to budget alignment and visibility into digital P&L performance.
● Managed product feeds and catalog performance through Google Merchant Center and integrated platforms, supporting marketplace readiness.

### Graphic / Web Designer & E-Commerce Manager @ PROFUSION EXHAUSTS LTD
Jan 2014 – Jan 2024 | United Kingdom
● Redesigned the Shopify storefront in Figma, Adobe Photoshop, Liquid, HTML5, and CSS3, using customer empathy to simplify fitment based navigation for performance exhaust buyers, driving 420 additional monthly checkout completions.
● Built a product-content workflow with Adobe Illustrator, Lightroom, and Shopify Bulk Editor, pairing organization with strict SKU image standards to publish 1,280 exhaust, diffuser, and tailpipe listings 18 days ahead of schedule.
● Optimized technical SEO through Google Analytics 4, Google Search Console, schema markup, and keyword mapping, using analytical thinking to place 34 priority product pages in Google’s top 10 results within 5 months.
● Automated abandoned-cart and post-purchase email flows in Klaviyo with audience segmentation and dynamic product blocks, using clear communication to recover 186 orders per month across 4 lifecycle campaigns. Setup pop-ups, product recommendations, and cross-sell/upsells.
● Launched Google Shopping and Meta catalog campaigns via Google Merchant Center, product feed mapping, and UTM tracking, showing adaptability while generating £31,400 in attributed online sales in 45 days.
● Spearheaded a reusable design system in Figma and Adobe Creative Cloud for homepage banners, collection tiles, product cards, and email assets, standardizing QA across marketing, sales, and fulfillment and cutting creative turnaround.
● Orchestrated Shopify theme enhancements, collection logic, and fitment-based site architecture with external developers and internal stakeholders, enabling 3 catalog expansions totaling 640 new SKUs without navigation errors or broken links.
● Mentored 2 junior contributors and presented Google Analytics 4, Hotjar, and sales-report insights in weekly stakeholder reviews, influencing 4 roadmap decisions that supported £72,000 in e-commerce revenue over 1 quarter.

### Independent ECommerce & Web Consultant @ Trinity Technolabs
Jan 2012 – Jan 2014 | United Kingdom
● Architected a mobile-first Shopify storefront using Liquid, HTML5, CSS3, and JavaScript with responsive UX patterns; collaborated with business stakeholders to launch 42 product pages and 11 campaign landing pages, building a checkout journey that generated £180,000 in revenue within 6 months. 
● Optimized site performance and analytics tracking using GA4, Google Tag Manager, Lighthouse, and Core Web Vitals audits; reduced mobile load time from 5.8 seconds to 2.1 seconds across 63 URLs and expanded indexed page coverage to 118 pages. 
● Integrated Stripe, PayPal, and shipping workflows through Shopify apps and API-based order rules; improved transaction reliability during UAT, reducing failed transactions from 27 to 4 per month and cutting order processing time by 9 hours weekly. 
● Rebuilt technical SEO architecture with schema markup, canonical tags, meta templates, and Google Search Console remediation; increased ranking keywords from 86 to 214 within 120 days. 
● Automated lifecycle marketing campaigns using Klaviyo, Shopify segmentation, and embedded email capture flows; generated 1,420 new subscribers, 318 recovered carts, and £24,600 in attributed revenue within 90 days.


## Education
### Diploma of Higher Education (Level 4) in Information Technology
Newcastle College

### Level 2 and Level 3 in Information Technology General
Newcastle College

### Level 1 and Level 2 in PC Maintenance Support
Newcastle College

### National Diploma Level 3 in Computer Hardware
PACC (Professional Academy of Computer Career)

### Diploma in I.T Technical Support and MS Office
PACC (Professional Academy of Computer Career)

### Level 4 Diploma in Graphic and Web Design
PACC (Professional Academy of Computer Career)


## Contact & Social
- LinkedIn: https://linkedin.com/in/akramaukusa
- Portfolio: https://akramanjum.com

---
Source: https://flows.cv/muhammadaa
JSON Resume: https://flows.cv/muhammadaa/resume.json
Last updated: 2026-04-17