Empowered businesses to engage with customers and gain qualified leads with Meta business messaging (Messenger, WhatsApp, Instagram DM). Focus surfaces - Meta Business Suite, Facebook Ads Manager, Ads Manager.

Evolved ad listing format, improved ad experience for users with accessibility needs, shipped MVPs, prioritized experiments, and collaborated with designers to create aligned experiences.

Led project on accessible tools design with WCAG study, mentored designers on UI/UX design, product strategy, and accessibility design.

Streamlined appointment booking portal, client-facing role understanding business problems, shaping solutions, and collaborating with cross-functional stakeholders.

Completed 30 projects driving responsive websites, reinvented CRM tool and project tracking systems, built design systems for B2B & UX team.

Designed online editors launched in Q2 2018, collaborated with PM to plan processes, acquired advanced front-end coding skills.