Own the applied AI portfolio — vet which gen AI and agentic opportunities are worth pursuing; build internal tools to evaluate, build, and deploy agentic workflows at scale.

Shifted how AT&T evaluates bets — from BAU to the CEO's growth agenda — so risk surfaces before launches become expensive to stop. That's what halted a major launch after testing proved the TAM the org had assumed wasn't there.

Shaped the product bets that entered the CEO's growth initiative portfolio — concepts compelling enough to secure funding & IP protection.

Walked into a politics-heavy space on week one and reframed our Digital vision around customer signal.

Made AT&T's Product Design function an upstream decision authority — designers here own strategy through execution, no handoff layer. We operate with capital efficiency.

Shaped consumer fitness experiences around what people wanted from connected hardware - not what the hardware could do.

Embedded customer signal into roadmap decisions to identify opportunities and invalidate risky assumptions before committing resources.

Delivered a coherent IoT product experience out of a post-acquisition standoff — competing internal teams and a vocal user base ready to revolt.

Replaced internal politics with customer signal as the deciding authority for pursue / pivot / drop decisions.

Defined & shipped desktop and home security experiences within the IoT platform.

Defined and built OpenCounter 2.0, establishing a durable product model that continues to be used post-acquisition.