UX owner of the future state Pharmacy Dispense desktop software, the application behind the counter to process prescriptions and dispense medications to patients at pharmacies chainwide. It includes touch points on corporate administration, store administration, billing, reporting, and centralized services. 141 UX features and 400+ Figma files. Leading 36 to 12 vendor designers and one direct report. Partnered with researchers on 20+ features usability tests to inform design.

Design Leadership

• Built design cohesion by sharing vision among functional areas, including product managers, designers, writers, researchers, engineers, and QA. Collaborated daily with product owners, business analysts, multiple stakeholders (compliance/regulatory, operational, legal, and billing/financial).

• Partnered with product managers, making decisions about planning and product strategy.

• Advocated for User-centered design during cross-functional activities.

• Collaborated, stirred, negotiated decisions, and found alignment for better design outcomes.

• Communicated and socialized design objectives and principles.

• Partnered with research team to validate design solutions.

Design Management

• Supported hiring.

• Provided coaching and mentoring of direct reports (including vendors).

• Managed multiple work streams. Worked at a strategic and detailed level for product design implementation and roadmap execution, including implementation of design system components and patterns.

• Followed product and technical requirements respecting engineer feasibility.

• Provided input for Design System intake backlog and process, including design system governance.

• Participated in documenting UX WOW, best practices, and style guide exceptions.

Project Management

• Managed design team workload and coordination, deciding what each designer would work on according to their skills.

• Collaborated with a UX Manager daily to set delivery due dates, ensuring work progress and design governance.

Walgreens Renewal program (2 years and 8 months before being converted).

• Leading UX design for two major applications with 20 features in total.

• Pricing Tool - Together with a cross-functional team, in parallel while, they wrote the business specifications (13 features), I ideated and designed, information architecture and wireframes (8 user flows and 82 screens designed).

• Call Center App - Partnered with the Product team, applying User-centered design principles to design the application, which will support all stores and customers nationwide. (9 user groups & flows, 300+ screens).

• Managed the workload and quality of 7 UX designers, guiding them through the established agile design process, ensuring it passed all approvals and design documentation was delivered correctly. Hosting UX Design Sessions, Approval Meetings Facilitation, Design Management, Functionality Mapping document, User and Task Flows, Figma files, Feedback Confluence page, and Final Deliverable Confluence page.

Rite Aid intranet responsive platform redesign (Deployed product):

• Leading product design and managing the workload of 3 designers (interaction and visual).

• Planing: Timeline with activities, reviews, approvals, and milestones. Travel to Pennsylvania to attend client meetings and facilitated workshop sessions with 8 stakeholders.

• Discovery phase research: Writing questionnaires and conducting stakeholder interviews (including the CIO), card sorting exercise, heuristic evaluation of the legacy system, and producing findings documentation and reports.

• Information architecture, navigation pattern, and site map.

• Design direction based on findings – initial step for a future design system.

• Moodboards and concept development aligning with user needs.

Fresenius Kabi mobile app to chronicle kidney disease patients:

• An innovative mobile app, first in its category, to help chronicle kidney disease patients to monitor and improve their health. The final deployed product would be rolled out first in the Russian, Chinese and Mexican markets.

• Leading the design effort and coaching a team of visual designers in India.

• Planning: Timeline with activities, reviews, approvals, and milestones. Traveling internationally for 5 days of workshop sessions with the primary client, healthcare providers, business stakeholders (located in Europe), an account team member, and a business analyst.

• During the workshop session, negotiating final project scope, expectations, and an initial list of features following product vision. Reading documentation and facilitating brainstorming sessions.

• Pivoting direction to better accommodate the client's needs.

• Writing questions and observing three interviews with end-users.

• Collaborating with the business analyst to create business flows.

• Using the client's design system to create a version of the visual design mobile screens while mentoring the design team in India.

• Prototyping in Invision and presenting it to stakeholders.

Intel drone configurator tool:

• Innovative web responsive design solution, first in its category, build your own drone tool.

• Analysis of technical and business requirements.

• Applying a User-centered Design process, facilitating clients and major stakeholders in the US and Europe to align into design direction and principles.

• Responsible for: Team timeline, stakeholder interviews, information architecture, storytelling, sketching, personas creation, map flows, wireframes using created interaction design patterns, prototyping, visual design following, and bending branding boundaries forward. Giving input during quality assurance code reviews in the Agile development process.

Creative consultant at The Creative Group

Los Angeles, CA - August 2013 to October 2014

• Senior UI Designer at Booz Digital(Booz&Co) - Part of the team of digital designers to supply the demand of microsites, mobile apps comps and Power Point presentations. Booz Digital(Booz&Co) was acquired by PwC on October 2013.

• Art Director at The Woo Agency - Hired to create concepts for two viral videos to Lenovo YOGA ThinkPad and ThinkCentre Tiny products.

Atlanta, GA - December 2012 to August 2013

• Creative at ACI Worldwide Inc - Creating digital and traditional campaign templates to the Financial Industry. Deliverables - Web banners, direct mail, posters and ads.

In charge of all print production projects in the Atlanta office. Work on design concepts for promoting new and existing products in print, web and tablet formats. Collaborate with copywriters to develop clear and succinct messages and ideas for maximum impact. Campaigns have included Marlow’s Tavern Brunch, UPS Summer Solutions Program and Sanmina Global Signage.