• Created a cohesive visual identity for The Lab Mag across digital platforms, resulting in a 3x increase in viewership.
• Designed social media creatives for 'The Lab Mag' using Illustrator, focusing on UX design, typography, and creating visually appealing user interfaces, which boosted follower interaction by 2x.
• Improved collaboration between design and content teams, optimizing workflows and ensuring timely delivery of high-quality design assets.
• Led the UX/UI design of The Ideas Lab mobile app, from wireframing and prototyping to final implementation.
• Conducted user interviews and usability testing, leading to a 30% drop in onboarding drop-off rates and a 2x increase in session duration.
• Built a component-based design system, streamlining the design process and accelerating iterations by 40%.
• Integrated interactive storytelling elements, improving user engagement by 25%.
• Partnered with developers to ensure a smooth design-to-development handoff and maintain design consistency across the app.