• Led 0→1 design of a consumer-facing mobile platform, defining end-to-end user journeys across onboarding, engagement, and retention
• Designed user lifecycle flows (onboarding → activation → engagement), improving early user retention and reducing drop-offs
• Built a multi-sided marketplace (Gear Hub) enabling buying/selling experiences with dashboards, listings, and transaction flows
• Designed real-time messaging and interaction systems to increase platform engagement and user stickiness
• Developed scalable design system (components, tokens, patterns) enabling rapid iteration and consistent UI
• Delivered iOS MVP to 500+ beta users within 4 months, collaborating closely with engineering and product team.
• Collaborated with engineers, PMs, and Scrum Masters in Agile sprints, translating product requirements into high-fidelity Figma prototypes and reducing development ambiguity and handoff friction.