# Muskan Rathore > UI/UX Designer and AR/VR SPATIAL Location: Charlotte, North Carolina, United States Profile: https://flows.cv/muskanrathore UI/UX Designer with 5+ years of experience creating responsive, user-centered web and mobile designs across e-commerce, SaaS, and AR/VR platforms. Skilled in front-end development (HTML, CSS, JavaScript, React, Vue.js) and design tools (Figma, Adobe XD, Sketch). Proven track record in user research, usability testing, HCI, and accessibility (WCAG) to drive data-informed, inclusive design. Collaborative team player in Agile environments with a passion for solving complex design problems. ## Work Experience ### UI/UX Designer @ Pfizer Jan 2024 – Present | New York, United States - Designed user-friendly, compliant interfaces for clinical platforms, boosting engagement and task efficiency by 25%. - Led UX research and testing to drive data-informed design decisions across product lifecycles. - Developed scalable design systems aligned with Pfizer branding and FDA/EMR standards. - Delivered high-fidelity prototypes and handoffs via Figma and Adobe XD, reducing dev cycle time by 30%. - Promoted accessibility (WCAG 2.1), ensuring inclusive experiences for patients and clinicians. ### User Experience Lead @ Sports Excitement Jan 2024 – Jan 2024 | New York, NY • Led 0→1 design of a consumer-facing mobile platform, defining end-to-end user journeys across onboarding, engagement, and retention • Designed user lifecycle flows (onboarding → activation → engagement), improving early user retention and reducing drop-offs • Built a multi-sided marketplace (Gear Hub) enabling buying/selling experiences with dashboards, listings, and transaction flows • Designed real-time messaging and interaction systems to increase platform engagement and user stickiness • Developed scalable design system (components, tokens, patterns) enabling rapid iteration and consistent UI • Delivered iOS MVP to 500+ beta users within 4 months, collaborating closely with engineering and product team. • Collaborated with engineers, PMs, and Scrum Masters in Agile sprints, translating product requirements into high-fidelity Figma prototypes and reducing development ambiguity and handoff friction. ### Graduate Assistant @ New York Institute of Technology Jan 2023 – Jan 2024 | New York City Metropolitan Area Supported UX research and design initiatives across academic and partner projects focused on accessibility, cultural engagement, and e-commerce experiences. • Conducted user-centered research to design an inclusive Social Story Guide for the Nassau County Museum of Art, improving visitor confidence across multiple museum zones. • Designed an AR try-on experience for Macy’s jewelry platform, helping users visualize products before purchase. • Validated design concepts through A/B testing and usability studies with 200+ participants, measuring engagement and purchase confidence improvements. • Produced wireframes, prototypes, and interaction designs using Figma and AR design tools. • Collaborated with research teams to synthesize findings into actionable design improvements. ### UX/UI Designer @ Meta System Jan 2021 – Jan 2023 | India - Designed responsive web and mobile interfaces using Vue.js and Tailwind CSS, boosting user engagement by 30%. - Created interactive prototypes and microinteractions with Framer and Sketch, improving task completion rates by 22%. - Conducted user research (heuristic evaluations, interviews, journey mapping), reducing task flow duration by 18%. - Analyzed user behavior with Hotjar and Qualtrics XM, leading to 25% more data-driven UI decisions. - Collaborated in Agile teams via Jira and Slack, achieving 95% on-time delivery of design sprints. ### Frontend Developer @ Sydney Romantics Jan 2018 – Jan 2018 | India Worked on branding websites and digital assets, supporting UI design and frontend development. • Designed responsive layouts and reusable UI components using Figma, HTML, CSS, and JavaScript. • Developed branding websites and interactive prototypes focused on usability and visual consistency. • Contributed to design standards and style guides to improve brand identity across digital assets. • Collaborated with cross-functional teams to balance product quality, performance, and design consistency. • Improved user engagement through modern UI design and optimized website performance. ### Frontend Developer @ Amstech Group of Companies Jan 2018 – Jan 2018 | Indore, Madhya Pradesh, India Worked on educational web applications and learning modules designed to simplify programming concepts for students. • Designed and developed web-based learning interfaces using Java, HTML, CSS, and JavaScript. • Built simple applications demonstrating programming concepts through interactive UI modules. • Collaborated with teams to gather requirements and deliver functional learning tools. • Created documentation and technical reports to support project delivery. • Strengthened frontend development and debugging skills while working on real-world projects. ## Education ### Master of Arts - MA in UI/UX Design and Develpoment New York Institute of Technology ### Bachelor of Technology - Computer Science Engineering in Computer Science Rajiv Gandhi Proudyogiki Vishwavidyalaya (R.G.P.V) ## Contact & Social - LinkedIn: https://linkedin.com/in/muskanrathore13 - Portfolio: https://www.muskanrathore.com/ - Portfolio: https://www.muskanrathore.com --- Source: https://flows.cv/muskanrathore JSON Resume: https://flows.cv/muskanrathore/resume.json Last updated: 2026-04-16