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• Led the end-to-end design of OxeAI, creating an adaptable AI coaching experience across mobile and hardware platforms XS1, XP1.

• Designed and shipped multiple high-impact features, increasing engagement by up to 40% and driving up retention.

• Led the redesign of OxeFit’s mobile app, driving the transition to native iOS and Android platforms.

• Led the effort to unify the design language across platforms, creating visual consistency between mobile, XS1, and XP1 experiences.

• Established and maintained a foundational design system, including a component library and documentation, that enabled scalable design and accelerated cross-platform alignment.

• Led the end-to-end design process of the Maka Health all-in-one B2B SaaS electronic health record and practice management platform and mobile native app from ideas to full designs.

• Conducted user research and usability testing to identify pain points and usability gaps then successfully iterated on designs based on feedback.

• Streamlined the information architecture of the platform, enhancing user navigation and reducing content overload, resulting in a 21.7% increase in productivity rate.

• Collaborated with a cross-functional team to successfully redesign a B2B operation platform, leading to a remarkable 22.3% drop in time on task and improved daily operations efficiency

• Led and managed multiple projects at the same time as the UX/UI Lead Designer, overseeing strategy, design, and collaboration with engineers and stakeholders

• Deliver regular presentations on designs and customer behaviors, securing full executive approval for three distinct launches up to this point

• Rapidly redesigned a B2B desktop platform in an Agile methodology team environment

• Create a high-quality deliverables including user flows, low to high-fidelity wireframes, and prepare designs for developer hand off, while creating, using, and maintaining design systems and style guides