Designed end-to-end creator monetization experiences including program onboarding, analytics dashboards, bonus systems, and membership re-structure that grew program ~10x and accelerated mobile-first strategy

Identified critical cross-org dependency gaps; drove alignment across 3 teams that shaped 2025 roadmaps

Led design team to define product strategy and ship desktop + web 3D tooling suite enabling production-scale Style 2.0 avatars (with legs!)

Redesigned builder portal information architecture and navigation to scale from 1→3 content types

Defined product strategy for cross-platform seller evaluation system; designed Ratings & Reviews experiences across Facebook and Instagram Shops including mobile collection flow improvements that increased photo uploads ~5x

Led Seller Performance Program design that reduced negative merchant feedback by half (largest annual reduction in company history)