I worked with a cross-functional team to design and launch Keap Pay, an embedded SaaS payment solution, successfully transitioning most existing users within five months and driving significant revenue growth.

I also enhanced Sales, E-commerce, and Payments through UX research, addressing key user pain points and providing strategic design guidance, which increased the payment attach rate within four months and boosted core usage, TPV, and revenue retention. Additionally, I collaborated with stakeholders to develop a strategic roadmap for Sales, E-commerce, and Payment features, creating accessible, effective, and scalable UX/UI solutions.

I led the research, design, and validation of the Contacts feature, improving customer satisfaction and efficiency and benefiting international small business owners. I have expertise in creating information architecture, user flows, wireframes, prototypes, and design systems to enhance user experience and maintain product consistency.

• Spearheaded user research to identify and resolve pain points in the employee portal experience, resulting in improvements for 12,500+ global employees.

• Led the design and validation of user flows, wireframes, and high-fidelity prototypes for topic-driven pages within the employee portal.