# Muzi Lin > Senior product designer who designs and leads user experience that generates significant business outcomes | Product leader for startups | R& D with AI Location: United States, United States Profile: https://flows.cv/muzilin I design products that turn complexity into growth. I’m a Senior Product Designer with a background in psychology and UX, building products across fintech, SaaS, AI platforms, and early-stage startups. I focus on solving complex problems and turning them into intuitive experiences that drive adoption, retention, and revenue. At Keap, I led the design of Keap Pay, an embedded payment solution that migrated over 80% of users and became a key revenue driver for the company. My work across payments helped shape the full customer lifecycle — from quotes and invoices to payments, subscriptions, and e-commerce. Across Keap and Thryv, I’ve designed core business tools including CRM, appointment scheduling, email marketing, and payment systems used by businesses selling services, goods, and subscriptions. Since 2023, I’ve also been working closely with B2B and B2C startups, helping founders turn early ideas into real products. In these environments, I’ve built brand kits and design systems from scratch, defined user flows, and collaborated on products across social networking, healthcare, and AI-native platforms. My strength sits at the intersection of product strategy and execution — translating ambiguity into clear direction, designing complex workflows that feel simple, and building systems that scale. I’m currently exploring AI integration, automation, and intelligent product systems that balance autonomy with user control. If you’re building products where UX directly drives revenue, adoption, and growth, I’d love to connect. 🚀 ## Work Experience ### Product Designer @ Thryv Jan 2024 – Jan 2025 ### Product Designer @ Keap Jan 2022 – Jan 2024 I worked with a cross-functional team to design and launch Keap Pay, an embedded SaaS payment solution, successfully transitioning most existing users within five months and driving significant revenue growth. I also enhanced Sales, E-commerce, and Payments through UX research, addressing key user pain points and providing strategic design guidance, which increased the payment attach rate within four months and boosted core usage, TPV, and revenue retention. Additionally, I collaborated with stakeholders to develop a strategic roadmap for Sales, E-commerce, and Payment features, creating accessible, effective, and scalable UX/UI solutions. ### Associate Product Designer @ Keap Jan 2021 – Jan 2022 I led the research, design, and validation of the Contacts feature, improving customer satisfaction and efficiency and benefiting international small business owners. I have expertise in creating information architecture, user flows, wireframes, prototypes, and design systems to enhance user experience and maintain product consistency. ### Graduate Student Instructor @ University of Michigan Jan 2020 – Jan 2020 ### UX Design Intern @ ServiceNow Jan 2020 – Jan 2020 - Spearheaded user research to identify and resolve pain points in the employee portal experience, resulting in improvements for 12,500+ global employees. - Led the design and validation of user flows, wireframes, and high-fidelity prototypes for topic-driven pages within the employee portal. ### UX Research Intern @ Zonda Jan 2020 – Jan 2020 - Conducted in-depth qualitative research on enterprise housing market data and media products at Zonda Data Intelligence, presenting actionable recommendations to executives. - Revamped tablet product pages, improved user experience metrics and facilitated cross-functional collaboration to integrate user feedback aligning with company values and ethics. ### Research Specialist @ Michigan Medicine Jan 2018 – Jan 2020 • Serves as study coordinator/project manager in ongoing maintenance and development of 10 mixed methods studies (multivariate, longitudinal) and quality improvement projects • Synthesizes qualitative and quantitative data (> 680) to identify parental decision making regarding neonatal circumcision • Oversees and performs data management, creating a database through a retrospective medical record review of patients in Excel • Utilizes SPSS to perform descriptive and multivariate statistical analyses; interprets and presents research findings to 5 doctors ### Research Assistant @ Michigan Medicine’s Research Intelligence & Analytics Jan 2017 – Jan 2019 • Worked with Medical School leadership to collect and analyze internally funded research expenditure data in order to develop better models around the true institutional cost of internally funded research efforts. This effort required engagement with 62 academic departments within the Medical School • Assisted in investigation and hypothesis generating exercises targeted at full-text proposal analytics (>10 GB). A new, and largely unexplored data set within the field of Scientometrics • Directly supported the implementation of Michigan Research Experts, a new enterprise-wide research expertise and profiling system encompassing all research outputs from over 5,000 faculty at the University of Michigan • Used R to conduct semantic analysis to understand the effects of emotional structures in biomedical research proposals on the success or failure of those proposals to secure funding ### Research Assistant @ University of Michigan School of Public Health Jan 2017 – Jan 2018 ### Research Assistant @ University of Michigan School of Social Work Jan 2016 – Jan 2018 ## Education ### Master's degree University of Michigan - School of Information ### Bachelor's degree in Psychology University of Michigan College of Literature, Science, and the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/muzi-lin - Portfolio: https://www.muzilin.work --- Source: https://flows.cv/muzilin JSON Resume: https://flows.cv/muzilin/resume.json Last updated: 2026-04-16