• Led the transformation of a regional athletic brand into a national category leader

• Head of Product overseeing end-to-end product strategy, design, and development for Destira, a kids and teen athletic apparel company.

• Rebuilt competition leotard category → 650% revenue growth

• Increased profitability 115% through cost optimization and sourcing strategy

• Scaled production 300% and units produced 228%

• Created and scaled a new toddler category, delivering 3.3x revenue growth over two years by aligning product, sizing strategy, and customer demand signals

• Owned GTM calendar and cross-functional alignment

• Led team of 5 across design, PD, and production

• Elevated brand aesthetic to drive premium positioning

• Drove $740K in Athleta partnerships

• Expanded into swim and new product categories

• Directed 300K+ units/year across 5,000+ SKUs

• Directed product design for upholstery, bath, tabletop, linens, and external designer collaborations.

• Managed high-profile partnerships with Monique Lhuillier, Emily + Meritt, Lily Pulitzer, and Warner Brothers (Harry Potter, Friends).

• Worked cross-functionally with design, sourcing, and merchants to launch new product categories on time and at target costs.

• Led vendor communication via PLM, reducing sampling/production delays.

• Built executive-level seasonal showrooms for assortment review.

Key takeaway: Stepped in to lead during a critical transition, delivering seamless cross-category design leadership and launching marquee collaborations that reinforced Pottery Barn’s reputation for innovation.

• Delivered 2,700+ hours of instruction in fashion design and product development.

• Created new curriculum; trained and mentored next-gen design talent.

Combined deep technical expertise with mentorship, training future designers and reinforcing leadership as both a practitioner and educator.

• Bébé au Lait is a premium baby and toddler brand specializing in thoughtfully designed nursing covers, bedding, and modern nursery essentials.

• Head Creative; tripled product offerings, securing two design patents.

• Grew global footprint, manufacturing across 60+ countries.

• Managed collabs with Tokidoki & Sophie the Giraffe.

• Improved margins +20% through factory renegotiations and product redesign.

Key takeaway: Elevated creative direction and expanded global distribution while improving profitability, proving ability to grow both brand reach and bottom line.